Director, Growth Marketing

SalesRabbit

. Own acquisition and conversion strategy connecting marketing investment to qualified pipeline, customer acquisition, and revenue across the SalesRabbit portfolio .

Posted 11/6/2026full-timeRemote • Utah • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Growth Marketing, focusing on acquisition strategies, PPC and SEM optimization, and lifecycle marketing. Proven ability to lead teams, manage investments, and drive measurable commercial outcomes in B2B SaaS environments.

Highest-signal resume keywords

PPC And SEM OptimizationGrowth Marketing LeadershipLifecycle MarketingAccount-Based Marketing (ABM)AI And Automation Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationConversion OptimizationCampaign DevelopmentCommercial StrategyPerformance MeasurementBuyer SegmentationCreative TestingLanding-Page OptimizationFunnel AnalysisSales Conversion

Soft Skills

Executive CommunicationJudgment Under ConstraintsTeam DevelopmentStakeholder AlignmentResource Allocation

Tools & Technologies

AI ToolsAutomation SoftwareMarketing PlatformsAnalytics ToolsCRM Systems

Industry Keywords

B2B SaaSRoofingHome ServicesConstruction TechnologyField SalesMulti-Product PortfolioPrivate-Equity-BackedTransformation Environments

About the role

Key responsibilities & impact

Own acquisition and conversion strategy connecting marketing investment to qualified pipeline, customer acquisition, and revenue across the SalesRabbit portfolio
Translate go-to-market priorities into an integrated growth plan and lead the people, programs, investment, and partners delivering it
Set priorities, allocate investment, improve performance, and explain commercial results
Strengthen PPC and SEM while developing acquisition opportunities across existing products and the RoofRabbit launch
Lead paid acquisition, integrated campaigns, prospect lifecycle, conversion optimization, account-based marketing, and events
Partner with Product Marketing on buyer segmentation, positioning, product launches, sales enablement, competitive intelligence, and customer adoption and expansion
Coordinate with Brand and Content on creative and organic demand, and with Product on activation, self-service conversion, and sales-assisted product-led growth
Personally lead critical Growth Marketing work while building the team, operating rhythms, and capabilities required to scale
Use AI and automation for research, segmentation, campaign development, personalization, experimentation, and analysis
Build growth plans with pipeline commitments, investment assumptions, conversion goals, and priorities across products, audiences, and buying motions
Own PPC and SEM performance, integrated campaigns, targeting, bidding, offers, creative, landing pages, and conversion paths
Lead prospect nurture, trial communications, reactivation, and lifecycle programs
Direct paid media and specialist partners with accountability for commercial outcomes
Establish shared funnel definitions, qualification criteria, Sales handoff standards, and performance measures
Lead funnel reviews, corrective actions, experimentation, reporting, and investment decisions
Partner with Product on activation, trial or freemium conversion, and product-qualified Sales handoffs
Develop target-account programs with Sales and own commercial strategy for conferences, executive dinners, webinars, partner events, and field programs
Establish the Growth Marketing function, sequence hiring and development, coach employees and partners, and make resource decisions
Communicate performance, distinguish evidence from assumptions, and escalate material risks with options and recommendations

Requirements

What you’ll need

8+ years in B2B SaaS growth, demand generation, or revenue marketing, with meaningful leadership responsibility
Demonstrated success building or significantly improving a Growth Marketing function in a high-growth or transformation environment
Ownership of meaningful acquisition investment and measurable impact on qualified pipeline, bookings, customer acquisition, conversion, or growth efficiency
Deep hands-on PPC and SEM experience, including targeting, bidding, conversion tracking, creative testing, landing-page optimization, and downstream pipeline analysis
Strong lifecycle marketing and experimentation skills
Commercial fluency across acquisition cost, payback, pipeline economics, Sales conversion, and customer value
Experience partnering with Product on activation, self-service conversion, or product-qualified Sales handoffs
Experience working with Sales and Operations to improve qualification, routing, follow-up, and funnel visibility
Ability to translate Product Marketing positioning and buyer insight into offers, campaign briefs, and conversion experiences
Experience developing ABM or field programs tied to measurable commercial outcomes
Experience hiring and developing teams, managing agencies, and personally intervening when execution or performance requires it
Strong judgment under constraints, including stopping ineffective work and reallocating resources
Clear executive communication and ability to align senior stakeholders around decisions and commitments
Practical use of AI and automation across research, segmentation, campaign development, personalization, experimentation, analysis, and execution, with demonstrable repeatable workflows
Preferred experience in roofing, home services, construction technology, field sales, or vertical SaaS
Preferred experience marketing a multi-product portfolio or platform
Preferred experience scaling both sales-led and product-led acquisition motions
Preferred experience developing ABM and field programs producing measurable commercial results
Preferred experience in founder-led, private-equity-backed, or significant transformation environments

Benefits

Comp & perks

20 days of PTO
10 paid holidays
Medical, Vision, Dental, and Basic Life Insurance
401(k) employer match
Company phone plan