SalesRabbit

Product Marketing

• Define positioning and messaging across products, bundles, audiences, and lifecycle stages
• Own Product Marketing’s commercialization strategy and contribute to the integrated company go-to-market plan
• Partner on pricing and packaging through customer research, value insights, packaging recommendations, and ROI narratives
• Own Voice of Customer and market intelligence, including customer discovery, win/loss analysis, buyer sentiment, competitive movement, adoption data, and field feedback
• Establish a repeatable competitive intelligence program for customer-facing teams and leadership
• Own launch strategy and go-to-market readiness for new products, significant releases, and portfolio changes
• Define launch audiences, value propositions, messaging, offers, enablement requirements, adoption plans, and success measures
• Build repeatable launch discipline and coordinate execution across Product, Growth Marketing, Brand and Content, Sales, and Customer Success
• Measure adoption and commercial performance after launch and improve subsequent execution
• Build the enablement system with messaging, demos, tools, competitive intelligence, and launch support
• Own product and sales training, including value articulation, discovery support, use cases, objection handling, and competitive positioning
• Establish seller proficiency expectations and assess training effectiveness
• Own marketing strategy for customer adoption, upsell, cross-sell, and advocacy
• Define expansion segments, use cases, triggers, offers, messaging, and campaign plans
• Build customer education, communications, references, and advocacy programs
• Establish the Product Marketing function, then sequence hiring of a Product Marketing Manager and Customer Marketing Manager
• Set priorities and standards for research, messaging, launches, enablement, and expansion programs
• Embed practical AI workflows across research, competitive intelligence, analysis, message development, and enablement
• Communicate recommendations clearly and hold cross-functional teams to launch and commercial commitments

Director, Product Marketing