Director, Product Marketing

SalesRabbit

. Define positioning and messaging across products, bundles, audiences, and lifecycle stages .

Posted 9/23/2026full-timeRemote • Utah • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in B2B SaaS Product Marketing, focusing on commercialization strategies, product launches, and customer insights. Proven ability to translate complex product capabilities into clear customer value while driving measurable adoption and revenue growth.

Highest-signal resume keywords

B2B SaaS Product MarketingProduct Launch StrategyCustomer DiscoveryCompetitive ResearchPricing and Packaging Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Commercialization StrategyMarket IntelligenceValue ArticulationSales TrainingUpsell and Cross-Sell DevelopmentLaunch ExecutionROI NarrativesCompetitive PositioningAdoption MeasurementCustomer Segmentation

Soft Skills

Influencing StakeholdersCommunication SkillsTeam LeadershipCross-Functional CollaborationTalent Development

Tools & Technologies

AI WorkflowsCompetitive Intelligence ToolsCustomer Feedback SystemsSales Enablement ToolsMarket Research Platforms

Industry Keywords

RoofingHome ServicesConstruction TechnologyField SalesPrivate-Equity-Backed Environments

About the role

Key responsibilities & impact

Define positioning and messaging across products, bundles, audiences, and lifecycle stages
Own Product Marketing’s commercialization strategy and contribute to the integrated company go-to-market plan
Partner on pricing and packaging through customer research, value insights, packaging recommendations, and ROI narratives
Own Voice of Customer and market intelligence, including customer discovery, win/loss analysis, buyer sentiment, competitive movement, adoption data, and field feedback
Establish a repeatable competitive intelligence program for customer-facing teams and leadership
Own launch strategy and go-to-market readiness for new products, significant releases, and portfolio changes
Define launch audiences, value propositions, messaging, offers, enablement requirements, adoption plans, and success measures
Build repeatable launch discipline and coordinate execution across Product, Growth Marketing, Brand and Content, Sales, and Customer Success
Measure adoption and commercial performance after launch and improve subsequent execution
Build the enablement system with messaging, demos, tools, competitive intelligence, and launch support
Own product and sales training, including value articulation, discovery support, use cases, objection handling, and competitive positioning
Establish seller proficiency expectations and assess training effectiveness
Own marketing strategy for customer adoption, upsell, cross-sell, and advocacy
Define expansion segments, use cases, triggers, offers, messaging, and campaign plans
Build customer education, communications, references, and advocacy programs
Establish the Product Marketing function, then sequence hiring of a Product Marketing Manager and Customer Marketing Manager
Set priorities and standards for research, messaging, launches, enablement, and expansion programs
Embed practical AI workflows across research, competitive intelligence, analysis, message development, and enablement
Communicate recommendations clearly and hold cross-functional teams to launch and commercial commitments

Requirements

What you’ll need

8+ years in B2B SaaS Product Marketing, with deep hands-on ownership of positioning, launches, enablement, customer insight, and commercialization
Experience building or significantly transforming Product Marketing in a high-growth environment
Demonstrated success establishing a repeatable launch and release discipline across multiple products or a rapidly evolving platform
A record of measurable impact on launch adoption, seller effectiveness, win rates, sales velocity, expansion, or revenue growth
Exceptional ability to translate complex products and technical capabilities into simple, differentiated customer value
Meaningful pricing and packaging experience, including research, value articulation, ROI narratives, and commercial recommendations
Experience positioning multiple products within a coherent portfolio or platform story
Demonstrated ownership of customer discovery, competitive research, win/loss analysis, and market validation
Experience designing and delivering product or sales training, with evidence that sellers used the work and improved their readiness or effectiveness
Experience developing upsell or cross-sell plays through customer segmentation, usage insights, and partnership with Sales and Customer Success
Proven ability to influence senior Product, Sales, Marketing, Customer Success, and executive stakeholders in ambiguous environments
Ability to hire and develop talent, establish operating discipline, and personally execute high-impact work
Practical use of AI across research, competitive intelligence, analysis, messaging, enablement, and execution, with repeatable workflows you can demonstrate
Preferred: Experience in roofing, home services, construction technology, or field sales
Preferred: Experience integrating acquired products into a coherent portfolio story
Preferred: Experience commercializing products through both sales-led and product-led growth motions
Preferred: Experience in founder-led, private-equity-backed, or significant transformation environments

Benefits

Comp & perks

20 days of PTO + 10 paid holidays
Medical, Vision, Dental, Life Insurance
401(k) 100% matching up to 4% of salary
Company phone plan covering service for employee and spouse/child