Sallie Mae

Digital Marketing

• Own paid media strategy and execution across Meta Ads, LinkedIn Ads, TikTok Ads, Google Ads, Demand-Side Platforms (DSPs) and other media platforms
• Drive product lead volume within defined budgets, CPA and ROAS targets
• Support lead generation through awareness, consideration and acquisition stages
• Manage a $1MM+ paid media budget and develop investment strategy to maximize return and growth
• Build and maintain scalable account structures aligned to acquisition, engagement and revenue goals
• Monitor campaign performance, identify variances and surface recommendations
• Analyze performance data, identify trends and implement optimizations to improve efficiency, scale and conversion outcomes
• Design and execute test-and-learn roadmaps across campaign types, ad formats, creative, targeting, bidding and landing pages
• Own media forecasting and investment planning from current run rate through 12 to 18 months out
• Ensure accurate tracking, value signals, audience inputs and attribution frameworks are configured for platform performance
• Work closely with the growth marketing leadership team

Digital Marketing Manager, Paid Social Media, PPC

Solutions Engineer

• Design and implement complex architecture initiatives supporting business strategies and technology goals
• Lead the design and implementation of scalable, secure, and maintainable architecture solutions for complex projects
• Develop and enforce architecture standards, guidelines, and best practices
• Conduct architecture reviews, assess risks, and provide recommendations for improvements
• Support project teams throughout the development lifecycle, ensuring architectural alignment
• Document architecture artifacts, decisions, and technical specifications clearly and comprehensively

Senior Solution Architect II

Product Manager

• Own the product vision, strategy, and roadmap end to end for one or more digital lending products
• Own, prioritize, and continuously refine the product backlog, including user stories and acceptance criteria
• Define and execute product development strategies aligned with company objectives, market needs, and customer expectations
• Implement project management methodologies and processes for efficient execution, resource allocation, and risk mitigation
• Serve as the primary decision-maker at the development team level
• Connect engineering, design, marketing, compliance, and business stakeholders to drive aligned, timely delivery
• Define and communicate success metrics and KPIs, using data and experimentation to inform the roadmap
• Represent the voice of the customer through discovery and problem validation
• Identify and prioritize machine learning, generative AI, and intelligent automation opportunities in products
• Use AI-powered tools for discovery, backlog refinement, requirements drafting, prototyping, user-research synthesis, and competitive analysis
• Leverage AI-driven analytics to surface customer insights, forecast outcomes, and inform prioritization and roadmap decisions
• Champion responsible AI adoption, including guardrails, model quality and bias evaluation, and risk and compliance partnership
• Partner with engineering and design in agile ceremonies from concept through prototyping, testing, and launch
• Provide leadership and guidance to product and delivery talent
• Monitor product performance and delivery health, report on KPIs, and provide executive-ready stakeholder updates
• Manage risk and drive continuous improvement across the delivery lifecycle

Manager, Product Owner

QA Engineer

• Support the organization's third-party vendor oversight program through quality reviews, monitoring activities, risk assessments, and reporting
• Conduct quality reviews of vendor customer interactions, correspondence, account servicing activities, and operational processes
• Monitor vendor adherence to regulatory requirements, company policies, and contractual obligations
• Evaluate customer communications for appropriate disclosures, customer treatment, and compliance standards
• Perform targeted reviews based on risk indicators, trends, complaints, audit findings, or business priorities
• Document quality findings, identify root causes, and communicate observations to leadership and business partners
• Support vendor due diligence and ongoing monitoring by collecting, reviewing, and validating required documentation
• Analyze vendor performance data and quality results to identify trends, emerging risks, and improvement opportunities
• Prepare routine reporting and dashboards on vendor quality, compliance performance, and monitoring results
• Partner with Vendor Management, Compliance, Legal, Risk, Operations, and other stakeholders
• Participate in vendor calibrations, business reviews, and governance meetings
• Perform transaction testing, account reviews, and quality control activities
• Recommend process improvements to enhance quality, strengthen controls, and improve vendor performance
• Maintain documentation of monitoring activities, findings, and quality assessments

Digital Marketing Manager, Paid Social Media, PPC

Senior Solution Architect II

Manager, Product Owner

Quality Assurance Associate