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Manager, Marketing Automation – Campaign Operations
Sallie Mae. Manage the day-to-day execution and optimization of Sallie Mae’s email and automated marketing programs .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing email and automated marketing campaigns using HubSpot, with a strong focus on data analysis, audience segmentation, and best practices for email deliverability. Proven ability to collaborate with cross-functional teams to enhance campaign effectiveness and operational efficiency.
Highest-signal resume keywords
HubSpot Marketing Hub ExpertiseEmail Marketing Best PracticesCampaign ManagementData Analysis and InsightsProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email Campaign DevelopmentMarketing AutomationHTML DevelopmentSegmentationTesting and QAData Quality ManagementOptimization StrategiesAudience Data UtilizationDeliverability MonitoringProcess Improvement
Soft Skills
Communication SkillsInterpersonal SkillsOrganizational SkillsTime ManagementAttention to Detail
Tools & Technologies
HubSpotEmail Service ProvidersCRM SystemsAutomated WorkflowsCampaign Reporting
Certifications & Qualifications
HubSpot Certifications
Industry Keywords
Digital MarketingCampaign OptimizationLifecycle MarketingFinancial ServicesHigher Education
About the role
Key responsibilities & impact- Manage the day-to-day execution and optimization of Sallie Mae’s email and automated marketing programs
- Serve as the subject matter expert for HubSpot’s email and SMS marketing tools
- Build and deploy email campaigns, including setup, segmentation, HTML development/editing, testing, QA, approvals, scheduling, and deployment
- Build, maintain, monitor, and optimize automated workflows, triggered campaigns, nurture programs, and member journeys within HubSpot
- Manage audience lists, suppression logic, contact data quality, campaign troubleshooting, reporting, and platform administration
- Use audience data, behavioral signals, segmentation, and personalization to implement relevant automated communications
- Monitor campaign performance, analyze data, and identify optimization opportunities
- Develop and execute testing and optimization plans across audiences, content, subject lines, timing, cadence, and other variables
- Establish and maintain campaign operations processes, documentation, and quality standards
- Monitor email deliverability and implement best practices to improve email health, sender reputation, and list hygiene
- Partner with marketing, creative, analytics, and data teams to execute campaign requirements and resolve operational or data-related issues
- Identify opportunities to improve operational efficiency and campaign effectiveness through automation, process improvements, and HubSpot tools
Requirements
What you’ll need- Strong understanding of marketing campaign management, including campaign setup, execution, and optimization
- Proficiency in using marketing automation tools, email service providers (ESPs), and CRM systems, preferably HubSpot
- Strong knowledge of email marketing best practices, including deliverability, consent and preference management, CAN-SPAM requirements, and list hygiene
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions
- Proven ability to independently identify opportunities for improvement and take initiative to develop and implement solutions
- Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams
- Strong organizational and time management abilities with a keen eye for detail
- Bachelor's degree in marketing, communications, or a related field (preferred)
- Master's degree is a plus
- 5 years of experience in digital marketing, preferably with experience in managing digital marketing campaigns (preferred)
- HubSpot certifications and/or demonstrated advanced expertise with HubSpot Marketing Hub, or similar platforms
- Experience in a membership, subscription, financial services, fintech, higher education or other lifecycle-driven business
Benefits
Comp & perks- Competitive base salaries
- Bonus incentives
- Generous PTO, Floating Holidays and 12 Federal Holidays observed
- Support for financial-well-being and retirement 401k with employer match
- Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
- Employer paid short-term/long-term disability and basic life insurance
- Flexible hybrid working arrangements
- Paid parental leave and adoption reimbursement programs
- Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
- Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
- Tuition Reimbursement and Family Scholarship Programs
- Career development and training opportunities