Field Marketing Operations Manager

Sally Beauty

. Own day-to-day operational support for new store format marketing after initial store opening .

Posted 11/5/2026full-timePlano • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in retail marketing operations, project management, and cross-functional collaboration to ensure effective store execution and signage management. Proficient in financial tracking, reporting, and operational analysis to identify gaps and drive improvements.

Highest-signal resume keywords

Retail Marketing ExperienceProject Management SkillsFinancial Tracking and Budget ManagementCross-Functional Relationship ManagementAdvanced Microsoft Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Project ManagementOperational AnalysisSignage ManagementStore ExecutionFinancial TrackingMarketing OperationsMerchandising ChangesStore CommunicationsPurchase Order ManagementWorkflow Improvement

Soft Skills

Strong Written CommunicationVerbal CommunicationAttention to DetailProblem-SolvingStakeholder Management

Tools & Technologies

Microsoft ExcelMicrosoft WordMicrosoft PowerPointMicrosoft OutlookMicrosoft TeamsAdobe InDesignWorkfrontAsanaMonday.comBynder

Industry Keywords

Retail ManagementField MarketingMerchandising OperationsStore OperationsMulti-Location Retail Programs

About the role

Key responsibilities & impact

Own day-to-day operational support for new store format marketing after initial store opening
Monitor signage needs, including new programs, assortment changes, replacements, refreshes, and store-specific execution needs
Establish and maintain scalable sustainment processes as the new-format store fleet grows
Assess operational requirements, dependencies, risks, and timing across concurrent initiatives
Partner with subject-matter experts to transition stores from opening support into ongoing sustainment
Coordinate with internal partners and vendors to ensure stores receive correct materials and information on time
Identify store-readiness gaps and initiate workstreams before execution is at risk
Maintain store marketing standards and reference materials
Develop, maintain, and distribute placement guides for store marketing and signage initiatives
Translate marketing and merchandising decisions into actionable store execution instructions
Partner with the Planogram team regarding communication affecting new-format stores
Monitor POG, assortment, fixture, and merchandising changes for signage and store marketing impacts
Coordinate communication among Merchandising, Planogram, Field Marketing, Creative, Store Operations, and other partners
Manage signage intake and prioritization
Develop creative briefs and define project scope, deliverables, quantities, placement expectations, stakeholders, and timing
Manage project schedules, milestones, approvals, dependencies, and status reporting
Coordinate cross-functional reviews and consolidate feedback for Creative and vendor partners
Support signage testing, pilots, launches, replacements, and refreshes
Create, maintain, and track purchase orders
Coordinate vendor invoice processing, coding, approval, and reconciliation
Track estimates, purchase orders, invoices, commitments, actual spending, accruals, forecasts, and budgets
Coordinate vendors on estimates, timelines, deliverables, and issue resolution
Develop Excel-based reporting and dashboards for projects, signage, store readiness, invoices, purchase orders, budgets, and execution status
Analyze operational and financial information to identify gaps, risks, trends, and opportunities
Evaluate workflows and recommend improvements for clarity, accountability, speed, and scalability
Document standard operating procedures and support adoption of project management, asset management, and workflow tools

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, Retail Management, Operations, or a related field, or equivalent relevant experience
5 or more years of experience in retail marketing, field marketing, store operations, merchandising operations, project management, marketing operations, or a related area
Experience supporting multi-location retail programs, store execution, signage, merchandising changes, or similar operational initiatives
Strong project management skills with the ability to manage multiple workstreams, deadlines, stakeholders, and dependencies
Ability to translate complex information into clear, actionable instructions for stores or field teams
Experience developing project briefs, execution guides, store communications, or similar operational materials
Experience managing or supporting purchase orders, invoices, budgets, estimates, and financial tracking
Strong written and verbal communication skills and cross-functional relationship management skills
Ability to identify risks, resolve operational issues, and escalate concerns appropriately
High attention to detail and consistent follow-through
Advanced Microsoft proficiency required, including Excel, Word, PowerPoint, Outlook, and Teams
Working knowledge of Adobe InDesign preferred, with ability to make limited updates to placement guides, store instructions, templates, and supporting documents
Ability to review InDesign files for layout accuracy, missing content, and basic formatting issues
Experience with project management or workflow systems such as Workfront, Asana, Monday.com, or comparable platforms preferred
Experience with digital asset management systems such as Bynder or comparable platforms preferred

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Life insurance
Paid vacation days
Paid sick days
Paid holidays
Tuition reimbursement
401(k) with company match
In-house salon with complimentary services
Varied selection of food options at the corporate campus
Onsite Sally Beauty and CosmoProf Professional store
Great merchandise discount
Hybrid work schedule: Monday, Tuesday, and Wednesday at the Sally Beauty Support Center; remote Thursday and Friday