Field Marketing Specialist – SportStyle

Salomon

. Coordinate and execute a unified, consistent brand experience across all channels in the Miami region .

Posted 9/29/2026full-timeRemote • Miami • Florida • United StatesJuniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand experience coordination and community engagement within the sneaker culture, leveraging strong communication and project management skills to drive consumer demand and support strategic partnerships.

Highest-signal resume keywords

Brand Experience CoordinationCommunity EngagementBudget ManagementEvent ExecutionBilingual Communication

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Project ManagementMarketing ActivationsVisual MerchandisingConsumer Experience ActivationsKPI TrackingPresentation SkillsProduct TrainingSales StrategyCommunity ProgrammingROI Modeling

Soft Skills

Excellent CommunicationSelf-MotivatedStrong Self-AwarenessPlanning and OrganizingAccountability

Tools & Technologies

ReplsyExperience PlatformSeasonal Playbooks

Certifications & Qualifications

B.S. or B.A. in BusinessB.S. or B.A. in Marketing

Industry Keywords

Sneaker CultureFashion IndustryConsumer DemandCommunity AmbassadorsRetail TeamsSales AgenciesCultural MovementsIn-Store EventsLocal MarketingDiverse Stakeholders

About the role

Key responsibilities & impact

Coordinate and execute a unified, consistent brand experience across all channels in the Miami region
Collaborate with sales agencies, partners, ambassadors, retail teams, and internal marketing and sales stakeholders
Support sell-through and drive consumer demand through events and multiple consumer touchpoints
Own and execute the community calendar, consumer experience activations, community programming, and strategic partnerships
Build brand affinity and community engagement through culturally relevant clubs, organizations, and events
Support national and sponsored events in the territory
Define and align the local SportStyle calendar across channels
Drive and oversee special projects aligned with strategic objectives
Monitor and communicate sneaker culture trends and broader cultural movements in Miami
Oversee local ambassadors and develop community reach
Execute in-store and online trainings on product and brand updates
Deliver incentive toolboxes, presentations, and staff engagement programs for wholesale partners
Execute marketing activations, in-store takeovers, sell-through contests, and point-of-purchase merchandising
Conduct frequent store training for Salomon retail teams on product drops, campaigns, and brand strategy
Support new store openings through community connection, operations, and localized marketing
Monitor visual merchandising and teach product styling, display, and execution best practices
Lead in-store events that drive communities to points of sale
Align with the Performance team on category crossover opportunities
Manage travel expenses and assigned local marketing budgets
Use tracking tools for KPIs, including Replsy, Experience Platform, and Seasonal Playbooks
Lead and help create ROI models for community ambassadors

Requirements

What you’ll need

1-3 years practical experience in the sneaker/fashion industry or adjacent is preferred
Must be based in or within a 15 mile radius of Miami
B.S. or B.A. in Business, Marketing or related field, or equivalent combination of education and related experience
Planning, organizing and preparation skills
Presentation skills
Strong self-awareness and ability to work with a diverse group of stakeholders
Excellent communication skills and accountability in a remote position
Self-motivated with the ability to manage multiple projects at once
Budget management skills
Passionate about sneaker culture
Bilingual communication skills are preferred
Must have the ability to work nights and weekends
Must be able to drive and possess a state-issued driver's license and clean record
Ability to occasionally lift up to 50 pounds, with or without accommodations

Benefits

Comp & perks

Employees can work remotely
Full-time employment
Ability to work remotely
Reasonable accommodations for individuals with disabilities
Opportunity to work with internationally recognized sporting goods brands
Travel in designated territory (80%)