Salomon

Marketing

• Coordinate and execute a unified, consistent brand experience across all channels in the Miami region
• Collaborate with sales agencies, partners, ambassadors, retail teams, and internal marketing and sales stakeholders
• Support sell-through and drive consumer demand through events and multiple consumer touchpoints
• Own and execute the community calendar, consumer experience activations, community programming, and strategic partnerships
• Build brand affinity and community engagement through culturally relevant clubs, organizations, and events
• Support national and sponsored events in the territory
• Define and align the local SportStyle calendar across channels
• Drive and oversee special projects aligned with strategic objectives
• Monitor and communicate sneaker culture trends and broader cultural movements in Miami
• Oversee local ambassadors and develop community reach
• Execute in-store and online trainings on product and brand updates
• Deliver incentive toolboxes, presentations, and staff engagement programs for wholesale partners
• Execute marketing activations, in-store takeovers, sell-through contests, and point-of-purchase merchandising
• Conduct frequent store training for Salomon retail teams on product drops, campaigns, and brand strategy
• Support new store openings through community connection, operations, and localized marketing
• Monitor visual merchandising and teach product styling, display, and execution best practices
• Lead in-store events that drive communities to points of sale
• Align with the Performance team on category crossover opportunities
• Manage travel expenses and assigned local marketing budgets
• Use tracking tools for KPIs, including Replsy, Experience Platform, and Seasonal Playbooks
• Lead and help create ROI models for community ambassadors

Field Marketing Specialist – SportStyle