Marketing Analyst (Mid-Level)

Salon Line Brasil

. Develop strategic and tactical plans connecting multiple teams and workstreams across product launches and always-on initiatives .

Posted 11/9/2026full-timeBarueri • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic marketing planning, including the development of 360° campaigns and the ability to analyze and interpret KPIs for executive-level presentations. Proficient in optimizing workflows using modern tools and artificial intelligence to enhance productivity across marketing teams.

Highest-signal resume keywords

Strategic Marketing Planning360° Campaign DevelopmentKPI Tracking and AnalysisDigital Marketing EcosystemArtificial Intelligence in Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic PlanningCampaign DevelopmentKPI InterpretationDashboard CreationConversion Funnel AnalysisCustomer Journey MappingMarketing Operations ImprovementContent MarketingSEOInfluencer Marketing

Soft Skills

Organizational SkillsDecision-MakingStorytellingCollaborationCommunication

Tools & Technologies

Marketing Automation ToolsAI ToolsCRM SystemsPerformance Media PlatformsE-Retail Platforms

Industry Keywords

MarketingCommunicationsAdvertisingStrategic PlanningIntegrated Ecosystems

About the role

Key responsibilities & impact

Develop strategic and tactical plans connecting multiple teams and workstreams across product launches and always-on initiatives
Translate strategic guidelines into clear action plans, prioritizing requests and creating integrated timelines
Organize and consolidate complex information to support decision-making and create executive presentations focused on clarity, synthesis, and storytelling
Design, implement, and organize workflows, processes, and work routines across marketing teams and partner departments
Structure and lead governance cadences, including meetings, follow-ups, and regular check-ins
Track KPIs and performance indicators across marketing workstreams, providing data-driven strategic direction and executive reports
Identify bottlenecks, risks, benchmarks, and market trends, proposing ongoing structural improvements
Use modern tools and artificial intelligence to optimize workflows and increase productivity

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Advertising, Design, Strategic Planning, or a related field
Strong command of strategic marketing planning and the development of 360° campaigns, including branding, communications, and integrated ecosystems
Solid experience with and cross-functional understanding of the digital marketing ecosystem, including content, creative, performance media, CRM, SEO, influencer marketing, e-retail, and social media
Strong knowledge of strategic planning and analysis methodologies, including conversion funnels, the customer journey, and frameworks such as OKRs or equivalent
Experience creating dashboards and interpreting and consolidating metrics/KPIs for executive-level presentations
Practical knowledge of applying artificial intelligence to marketing workflows and productivity (a plus)
Experience continuously improving marketing operations, routines, and processes (a plus)

Benefits

Comp & perks

Meal voucher
Transportation allowance
Medical insurance with co-payments
Casual dress code
TotalPass
Life insurance
Birthday-month voucher to celebrate in style!