Director, Global Upstream Marketing

Saluda Medical

. Own the multi-year global product portfolio strategy and roadmap across the Evoke platform and adjacent opportunities .

Posted 9/19/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in global product portfolio strategy, market analysis, and upstream marketing within the medical device sector, particularly in neuromodulation. Proven ability to lead cross-functional teams, engage with key opinion leaders, and drive product development from concept to launch.

Highest-signal resume keywords

Global Product Portfolio StrategyMarket ModelingVoice-of-Customer EngagementUpstream Marketing LeadershipRegulatory and Reimbursement Considerations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisBusiness Case DevelopmentFinancial ProjectionsProduct Lifecycle ManagementPhase-Gate Development ProcessData-Driven TechnologiesDigital Health ProductsNeuromodulation ExpertiseKOL EngagementProduct Launch Strategy

Soft Skills

Executive PresenceCommunication SkillsMentoring and Development

Certifications & Qualifications

Bachelor's Degree in BusinessBachelor's Degree in EngineeringBachelor's Degree in Life Sciences

Industry Keywords

Medical Device MarketingUpstream MarketingClinical TrendsCustomer SegmentationProcedural TrendsGrowth-Stage Company ExperienceActive Implantable DevicesSpine Technology

About the role

Key responsibilities & impact

Own the multi-year global product portfolio strategy and roadmap across the Evoke platform and adjacent opportunities
Assess portfolio performance, lifecycle position, and white-space opportunities; recommend investment, sustain, and sunset decisions
Lead portfolio planning and prioritization with executive leadership
Monitor competitive pipelines, emerging technologies, and clinical trends in neuromodulation and adjacent therapy areas
Identify and validate unmet needs through voice-of-customer research, KOL engagement, procedural observation, and market analysis
Translate market insights into product requirements, target product profiles, and user needs documents for R&D
Build and defend business cases for new product concepts, including market sizing, adoption modeling, pricing assumptions, and financial projections
Serve as marketing lead on phase-gate development teams through design, verification, and validation
Partner with Clinical and Regulatory on evidence strategy and claims development
Define global launch strategy, positioning, and geographic sequencing for pipeline products across U.S. and OUS markets
Lead the handoff to Downstream Marketing and Sales, ensuring launch plans, claims, and training foundations are in place
Support limited market releases and early evaluator programs; capture feedback and drive iteration
Serve as the authority on global market dynamics, market models, share tracking, customer segmentation, and procedural trends
Build and manage KOL and physician advisory relationships
Mentor and develop upstream marketing talent; manage direct reports as assigned
Champion the voice of the customer in executive forums, portfolio reviews, and board-level discussions

Requirements

What you’ll need

Bachelor's degree in business, engineering, or life sciences
10+ years of progressive medical device marketing experience with significant upstream/portfolio responsibility
Neuromodulation, spine, or active implantable experience strongly preferred
Demonstrated success taking multiple products from concept through development to launch as the upstream marketing lead
Experience operating within a design control / phase-gate development process and partnering effectively with R&D
Strong command of market modeling, business case development, and financial analysis
Proven voice-of-customer and KOL engagement skills, including physician advisory boards and field-based research
Experience assessing, prioritizing, and supporting launches in markets outside the U.S., including regulatory and reimbursement considerations by geography
Executive presence and communication skills; comfortable presenting portfolio strategy to senior leadership
Experience with data-driven or closed-loop technologies, digital health, or products with a software/data component preferred
Prior work in a growth-stage company scaling from a single platform to a broader portfolio preferred

Benefits

Comp & perks

Full-time employment
Equal opportunity and commitment to diversity
Opportunity to work on pioneering medical device technology
Opportunity to influence global product portfolio strategy and multi-year company growth
Opportunity to mentor and develop upstream marketing talent