Integrated Marketing Communication Specialist

Saluda Medical

. Support the development and execution of integrated marketing communication plans across HCP, patient, referral, and other stakeholder audiences .

Posted 10/23/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing integrated marketing communication plans across multiple channels, with a strong focus on digital marketing, campaign performance measurement, and stakeholder collaboration. Proficient in managing marketing content and assets while ensuring brand consistency and regulatory compliance.

Highest-signal resume keywords

Integrated Marketing CommunicationsDigital MarketingProject ManagementSEO And SEM Best PracticesCampaign Performance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multichannel Marketing CampaignsWebsite Content ManagementEmail MarketingSocial Media ManagementDigital AdvertisingAudience SegmentationMarketing AutomationData AnalysisContent DevelopmentCreative Production Workflows

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationAttention To DetailAnalytical MindsetCollaboration

Tools & Technologies

CRM PlatformsDigital Analytics ToolsWebsite Content Management SystemsSocial Media Management PlatformsMarketing Automation Tools

Industry Keywords

Healthcare MarketingMedical DevicesPharmaceuticalsRegulated ProductsB2B MarketingB2C MarketingB2B2C MarketingCommercialization InitiativesClinical Review EnvironmentsRegulatory Compliance

About the role

Key responsibilities & impact

Support the development and execution of integrated marketing communication plans across HCP, patient, referral, and other stakeholder audiences
Translate marketing strategies into coordinated multi-channel campaigns and communication plans
Execute campaigns across digital, email, social media, web, print, video, events, and other channels
Develop campaign timelines, channel plans, creative requirements, and executional deliverables
Coordinate communications for product and therapy launches, major campaigns, conferences, tradeshows, customer programs, and other commercial initiatives
Manage digital marketing activities across websites, email, social media, search, digital advertising, and digital education and sales enablement tools
Support website development, content updates, optimization, user experience improvements, SEO, and SEM activities
Coordinate paid digital, paid social, organic social media, email marketing, audience segmentation, nurture campaigns, and automated communications
Partner with Commercial Operations to integrate digital marketing, CRM, lead management, and customer engagement programs
Develop, coordinate, and manage marketing content for HCP, patient, corporate, and commercial audiences
Create and coordinate web content, email, social media, videos, presentations, advertisements, customer communications, educational materials, and sales enablement assets
Maintain content calendars and coordinate communication sequencing across channels
Support consistent execution of Saluda and Evoke brands and maintain brand and creative guidelines
Coordinate graphic design, video, photography, digital content, and creative production workflows
Manage marketing assets and digital asset management processes
Manage multiple integrated marketing projects, stakeholders, timelines, approvals, agencies, and deliverables
Coordinate materials through Medical, Legal, Regulatory, and Compliance review processes
Manage agency and vendor relationships, scopes of work, budgets, timelines, and deliverables
Define and track campaign and channel performance metrics and develop reporting and dashboards
Monitor website traffic, search performance, email engagement, social engagement, digital advertising, campaign performance, and marketing KPIs
Use data and insights to improve content, audience targeting, channel mix, and campaign execution
Support audience segmentation and campaign measurement with Commercial Operations, CRM, analytics, and cross-functional teams
Build a test-and-learn approach across digital and integrated marketing programs
Serve as an integrated marketing partner to HCP Marketing, Patient Marketing, Market Development, Sales, Clinical Marketing, and other commercial functions
Collaborate across functions and geographies on business initiatives, product launches, commercial programs, and organizational priorities

Requirements

What you’ll need

3+ years of experience in integrated marketing communications, digital marketing, marketing communications, or related roles
BA/BS in Marketing, Communications, Business, Advertising, Digital Marketing, or a related discipline
Demonstrated experience executing integrated, multichannel marketing campaigns
Experience with website content management and SEO and SEM best practices
Experience developing and executing social media, email, web, and digital advertising programs
Experience working with creative agencies, designers, video partners, and external vendors
Strong project management skills managing multiple initiatives, stakeholders, deadlines, and deliverables simultaneously
Strong written and verbal communication skills, with ability to translate complex information into clear and compelling communications
Strong attention to detail and commitment to brand consistency and executional excellence
Analytical mindset with experience measuring campaign effectiveness and using data to improve marketing performance
Ability to operate effectively in a fast-paced, highly collaborative, and evolving commercial organization
Experience marketing medical devices, healthcare products, pharmaceuticals, or other regulated products preferred
Experience in medical device, neuromodulation, spinal cord stimulation, or another implantable medical device category preferred
Experience communicating with both HCP and patient audiences preferred
Experience operating in a B2B, B2C, or B2B2C healthcare environment preferred
Experience supporting product launches and commercialization initiatives preferred
Understanding of medical device clinical, regulatory, and promotional review environments preferred
Experience with marketing automation, CRM platforms, website content management systems, social media management platforms, and digital analytics tools preferred
Familiarity with graphic design and creative production workflows preferred
Experience supporting congresses, tradeshows, customer events, and other integrated commercial programs preferred
Ability and willingness to travel as needed to support conferences, customer programs, content development, and key commercial initiatives

Benefits

Comp & perks

Full-time employment
Remote work in the United States
Equal opportunity workplace committed to diversity and inclusion
Opportunity to work on innovative medical-device technology addressing chronic neurological conditions
Cross-functional exposure and collaboration across Commercial Marketing, Patient Marketing, HCP Marketing, Clinical, Sales, Regulatory, and other teams