Marketing Operations Manager

Samba TV

. Own HubSpot as the marketing team’s system of record, including properties, workflows, lists, forms, email deliverability, user permissions, and governance standards .

Posted 10/2/2026full-timeSan Francisco • California • United StatesMid-LevelSenior💰 $130,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expert-level HubSpot administration and hands-on Salesforce experience, with a strong focus on building lead scoring frameworks and managing data quality. Proficient in multi-touch attribution models and capable of collaborating across global marketing teams to optimize operations.

Highest-signal resume keywords

HubSpot AdministrationSalesforce IntegrationLead Scoring FrameworksMulti-Touch Attribution ModelsGDPR Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing OperationsRevenue OperationsData ManagementSQL SkillsAnalytical SkillsProject ManagementData EnrichmentCampaign ManagementReporting ToolsA/B Testing

Soft Skills

Communication SkillsStakeholder ManagementDocumentation SkillsPrioritizationDeadline Management

Tools & Technologies

HubSpotSalesforceBI ToolsData WarehouseMarketing Stack

Industry Keywords

B2B SaaSAd TechMediaMeasurementConsent Management

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own HubSpot as the marketing team’s system of record, including properties, workflows, lists, forms, email deliverability, user permissions, and governance standards
Connect HubSpot and the wider marketing stack to Salesforce, website, webinar and event platforms, paid media channels, and data enrichment tools
Monitor integration sync health and ensure reliable data movement between systems
Evaluate software, run pilots, negotiate contracts and renewals, and remove unused tools
Maintain the marketing stack roadmap, including owners, costs, renewal dates, integrations, AI, and automation tools
Build and maintain lead scoring and routing models with clear follow-up SLAs
Set up multi-touch attribution models for marketing channels
Clean duplicate and incomplete records, establish data standards and enrichment rules, and manage consent and subscription preferences
Maintain target account lists, account-level engagement scoring, and intent signals across HubSpot and Salesforce
Standardize lifecycle funnel stages, definitions, criteria, and handoff rules
Own campaign setup standards, UTM conventions, naming taxonomy, HubSpot campaign objects, and Salesforce campaign hierarchy
Establish A/B testing frameworks for email, landing pages, and paid media
Document campaign launch, lead management, and other internal processes
Build global processes across the Americas, EMEA, and APAC
Partner with RevOps, Sales Ops, and finance to maintain shared definitions and a single source of truth for pipeline
Build funnel, pipeline, channel, budget, and ROI dashboards and reports
Support annual and quarterly planning with funnel math tied to pipeline targets
Run weekly, monthly, and quarterly reporting reviews
Train marketing and sales teams on HubSpot and reporting

Requirements

What you’ll need

5+ years of experience in marketing operations, revenue operations, or marketing technology, ideally in B2B SaaS, data, or media
Expert-level HubSpot administration skills
Hands-on Salesforce experience, including the HubSpot–Salesforce integration, campaign objects, and lead and contact management
Track record of building lead scoring, routing, and lifecycle stage frameworks adopted by sales teams
Working knowledge of first-touch, last-touch, and multi-touch attribution models
Familiarity with GDPR, CCPA, and consent management in a global marketing database
Strong analytical skills, power-user spreadsheet skills, and experience with at least one BI or reporting tool
Ability to document systems and processes
Ability to explain data to non-technical stakeholders and address data quality risks
Project management skills, ability to manage multiple stakeholders, prioritize, and meet deadlines
SQL skills or data warehouse experience
Experience with data enrichment, intent, or ABM platforms is a plus
Experience supporting marketing teams across multiple countries and time zones is a plus
Ad tech, media, or measurement industry background is a plus