Samba TV

Marketing Operations

• Own HubSpot as the marketing team’s system of record, including properties, workflows, lists, forms, email deliverability, user permissions, and governance standards
• Connect HubSpot and the wider marketing stack to Salesforce, website, webinar and event platforms, paid media channels, and data enrichment tools
• Monitor integration sync health and ensure reliable data movement between systems
• Evaluate software, run pilots, negotiate contracts and renewals, and remove unused tools
• Maintain the marketing stack roadmap, including owners, costs, renewal dates, integrations, AI, and automation tools
• Build and maintain lead scoring and routing models with clear follow-up SLAs
• Set up multi-touch attribution models for marketing channels
• Clean duplicate and incomplete records, establish data standards and enrichment rules, and manage consent and subscription preferences
• Maintain target account lists, account-level engagement scoring, and intent signals across HubSpot and Salesforce
• Standardize lifecycle funnel stages, definitions, criteria, and handoff rules
• Own campaign setup standards, UTM conventions, naming taxonomy, HubSpot campaign objects, and Salesforce campaign hierarchy
• Establish A/B testing frameworks for email, landing pages, and paid media
• Document campaign launch, lead management, and other internal processes
• Build global processes across the Americas, EMEA, and APAC
• Partner with RevOps, Sales Ops, and finance to maintain shared definitions and a single source of truth for pipeline
• Build funnel, pipeline, channel, budget, and ROI dashboards and reports
• Support annual and quarterly planning with funnel math tied to pipeline targets
• Run weekly, monthly, and quarterly reporting reviews
• Train marketing and sales teams on HubSpot and reporting

Marketing Operations Manager

Marketing

• Pull, clean, and analyze data from internal and external sources, including Samba TV data and Samba web data
• Translate complex data findings into narratives, charts, and talking points for blog posts, reports, social posts, infographics, sales decks, and PR pitches
• Identify trends, benchmarks, and proprietary data stories that position Samba as a category authority
• Serve as the dedicated data partner to content marketing
• Manage a content insights backlog and provide editorial calendar input
• Lead original research initiatives, including survey design, dataset structuring, result interpretation, and story development
• Fact-check, source, and validate data used in marketing content
• Collaborate with measurement science, product, sales, customer success, and data engineering teams
• Partner with growth and demand generation teams on audience segmentation, A/B testing, and attribution
• Educate marketing stakeholders on data-driven decision-making
• Manage relationships with external research partners, data vendors, and analytics tools

Marketing Scientist

Data Engineer

• Lead the design and development of scalable, high-performance data pipelines and infrastructure powering Samba TV’s analytics
• Resolve complex technical issues across disciplines
• Lead the design, build, and maintenance of high-scale production datasets
• Ensure delivery of versioned outputs and reliable customer-facing reports
• Manage data feature lifecycles, including attributes, business logic, safe rollouts, backfills, and reprocessing
• Architect efficient data ingestion, transformation, and storage solutions
• Improve performance, reliability, security, and compute and storage costs
• Serve as technical lead for production incidents, investigate root causes, implement fixes, and validate data recovery
• Advise contacts and colleagues on complex matters
• Mentor engineers and guide development of policies and ideas
• Enhance monitoring and observability of data processes
• Collaborate with Data Science, Analytics, and Product teams on production-ready data solutions

Senior Data Engineer

Sales

• Lead and grow Samba’s presence in India as the senior-most commercial presence in the market
• Carry a personal book of business and close strategic deals directly
• Build, coach, and manage a small but growing sales team
• Set individual and team targets and support the team through the full sales cycle
• Develop and execute the go-to-market strategy for India
• Establish account planning, prospecting priorities, and regional expansion plans
• Advise agency and brand partners on Samba’s data and analytics solutions for TV, video, and marketing strategies
• Represent Samba at industry events and with senior stakeholders
• Partner with product, marketing, and global commercial leadership
• Meet or exceed individual and team quarterly and annual revenue targets
• Report on pipeline, forecasting, and team performance to regional and global leadership

Sales Director

Product Manager

• Own product vision and roadmap for identity resolution and activation
• Advance identity resolution through graph building, enrichment, cross-device and cross-identifier linking, and interoperability
• Own audience activation, data orchestration, and delivery across platforms and DSPs in cloud-native environments
• Analyze market and competitive landscape to inform product positioning and roadmap decisions
• Partner with customers and commercial teams to translate requirements into engineering specifications
• Work hands-on with engineering to deliver products, unblock decisions, and maintain roadmap momentum
• Own privacy and data governance considerations across the product
• Define product success metrics and guide investment and iteration
• Help expand Samba's client base

Director, Product Management – Identity & Activation

Program Manager

• Lead, mentor, and grow a team of 2–4 TPMs
• Define and evolve the TPM team's operating model, including staffing, governance, escalation, and reporting
• Represent program health, risk posture, and execution capacity to the CTO, SVP of Engineering, and cross-functional peers
• Drive hiring decisions, performance development, and career growth for the TPM team
• Own end-to-end program execution strategy for complex, cross-functional technology initiatives from annual planning through delivery
• Define and enforce governance frameworks covering scope, milestones, dependencies, risk registers, and earned value tracking
• Partner with Engineering, Product, and Data Science leadership to align roadmaps with business priorities, capacity constraints, and strategic objectives
• Drive scalable, repeatable program infrastructure for hundreds of integrations
• Personally lead the highest-stakes programs
• Influence VPs and Sr. Directors on tradeoffs, priorities, and risk
• Communicate program status, risks, and strategic dependencies to executive leadership
• Build alignment across Engineering, Product, Legal, Data, and Operations
• Surface and resolve cross-functional blockers and escalate with recommended resolutions
• Use AI tools and skills to accelerate TPM artifact automation
• Establish and improve the TPM toolkit, including program templates, RAID frameworks, status reporting cadences, and planning rituals
• Champion Agile and scaled Agile (SAFe) practices across engineering teams
• Ensure programs incorporate GDPR, CCPA, and privacy-by-design requirements
• Stay current on ad tech, programmatic advertising, and digital measurement trends

Marketing Operations Manager

Marketing Scientist

Senior Data Engineer

Sales Director

Director, Product Management – Identity & Activation

Director, Technical Program Management