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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing analytics and insights, with strong capabilities in data analysis, narrative development, and stakeholder collaboration. Proficient in SQL and analytics tools, with a focus on translating data into actionable marketing strategies.
Highest-signal resume keywords
5+ Years Experience In Marketing AnalyticsStrong SQL SkillsFluency With Analytics Or BI ToolsExperience With Web Analytics ToolsStrong Written And Visual Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisNarrative DevelopmentSurvey DesignDataset StructuringA/B TestingMarketing Mix ModelingMulti-Touch AttributionIncrementality TestingData ValidationAudience Segmentation
Soft Skills
Stakeholder ManagementPrioritizationDeadline ManagementCollaborationCommunication
Tools & Technologies
LookerTableauPower BISalesforceHubSpotMarketoPardotGA4Adobe AnalyticsCustomer Data Platforms
Industry Keywords
B2B SaaSMediaConsumer TechMarketing AutomationBusiness Intelligence
Tech Stack
Tools & technologiesPythonSQLTableau
About the role
Key responsibilities & impact- Pull, clean, and analyze data from internal and external sources, including Samba TV data and Samba web data
- Translate complex data findings into narratives, charts, and talking points for blog posts, reports, social posts, infographics, sales decks, and PR pitches
- Identify trends, benchmarks, and proprietary data stories that position Samba as a category authority
- Serve as the dedicated data partner to content marketing
- Manage a content insights backlog and provide editorial calendar input
- Lead original research initiatives, including survey design, dataset structuring, result interpretation, and story development
- Fact-check, source, and validate data used in marketing content
- Collaborate with measurement science, product, sales, customer success, and data engineering teams
- Partner with growth and demand generation teams on audience segmentation, A/B testing, and attribution
- Educate marketing stakeholders on data-driven decision-making
- Manage relationships with external research partners, data vendors, and analytics tools
Requirements
What you’ll need- 5+ years of experience in marketing analytics, marketing science, insights, business intelligence, or a closely related discipline
- Strong SQL skills
- Fluency with at least one analytics or BI tool, such as Looker, Tableau, Power BI, Mode, or Hex
- Power-user-level spreadsheet skills
- Exposure to Python or R is a plus
- Hands-on experience with CRM systems such as Salesforce or HubSpot
- Experience with marketing automation platforms such as Marketo, Pardot, or HubSpot
- Experience with web analytics tools such as GA4 or Adobe Analytics
- Experience with customer data platforms
- Track record of turning data into narratives, reports, decks, or campaigns
- Strong written and visual communication skills
- Ability to manage multiple stakeholders, prioritize work, and meet deadlines
- Experience designing and fielding original research studies or industry surveys is a nice-to-have
- Familiarity with marketing mix modeling, multi-touch attribution, or incrementality testing is a nice-to-have
- B2B SaaS, media, or consumer tech background is a nice-to-have
- Portfolio or examples of published, data-driven content is a nice-to-have