Senior Marketing Manager – Public Sector

Samsara

. Collaborate with marketing, sales, finance, business operations, product, and account development teams to execute go-to-market initiatives .

Posted 11/4/2026full-timeRemote • United StatesSenior💰 $100,555 - $169,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and growth marketing, with a strong focus on executing large-scale campaigns and measuring their impact on sales and revenue. Proficient in cross-functional collaboration and stakeholder management, particularly within the Public Sector.

Highest-signal resume keywords

Demand GenerationGrowth MarketingCampaign ManagementStakeholder ManagementB2B Tech Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Analytical SkillsContent CreationEmail CampaignsData-Driven Decision MakingCampaign Performance Evaluation

Soft Skills

Communication SkillsCuriosityCollaboration

Tools & Technologies

ON24Marketo

Industry Keywords

Public SectorFederal GovernmentState GovernmentGo-To-Market InitiativesROI Measurement

About the role

Key responsibilities & impact

Collaborate with marketing, sales, finance, business operations, product, and account development teams to execute go-to-market initiatives
Lead joint initiatives, facilitate cross-department communication, and drive alignment on marketing strategies
Forecast and measure the impact of demand generation activities on sales pipeline and revenue
Evaluate program performance and ROI and adjust tactics and strategy accordingly
Build and execute campaign activations across webinars, email, content marketing, direct mail, and other channels
Turn new activities into evergreen programs
Execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, and social media
Champion and embed Samsara’s cultural principles as the company scales globally and across new offices

Requirements

What you’ll need

5+ years of demand generation, growth marketing, or other relevant marketing experience
Analytical skills with experience using data to drive business impact
Strong track record of planning, building, and managing large-scale campaigns
Excellent stakeholder management skills
Ability to communicate succinctly cross-functionally and with executives
Experience working in or with the Public Sector, especially federal or state governments
BS/BA degree or equivalent experience required
Curiosity about AI and regular use of AI for drafting, synthesizing, or automating
Expertise in B2B tech marketing
Analytical and creative hands-on marketing experience
Strong writing skills and experience creating content for emails, blogs, webinars, or web pages
Experience with ON24 and Marketo

Benefits

Comp & perks

Initial RSU grant with no vesting cliff
Ongoing equity refresh opportunities tied to performance
Performance-based bonus/variable pay
Equity for eligible roles
Flexible, employee-led remote model
Professional development stipend
Comprehensive health plans
Parental leave plans
Above-market total compensation opportunities
Flexible working model with remote work support
Equal opportunity and reasonable workplace accommodations