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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in web product management and digital strategy, with a strong focus on international market localization, web experimentation, and performance analytics. Proven ability to lead cross-functional teams and communicate effectively with stakeholders to drive web initiatives and outcomes.
Highest-signal resume keywords
Web Product ManagementDigital Experience StrategyWeb Experimentation ProgramTechnical SEOExecutive Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Web AnalyticsA/B TestingCMS ArchitectureComponent SystemsPerformance OptimizationRoadmap OwnershipLocalization StrategiesAI WorkflowsCROSEO
Soft Skills
MentoringInfluence Without AuthorityCollaborationCommunication
Tools & Technologies
Google AnalyticsMixpanelTableauA/B Testing Platform
Industry Keywords
International WebRegional WebsitesMarket LaunchesSite ArchitectureCultural Principles
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Own the strategy and roadmap for Samsara's regional websites across MX, CAN, and EMEA markets
- Define regional web success metrics, targets, and reporting
- Work with designers, engineers, content strategists, and regional marketers to direct and sequence work
- Build and run the regional-site experimentation program, including CRO, testing, and personalization
- Partner with content marketing teams on AEO and SEO strategies
- Identify AI use cases and deploy agents across regional site product management and development
- Lead regional web initiatives, new market launches, site architecture changes, and regional redesigns from concept through post-launch measurement
- Communicate performance and roadmap progress to marketing leadership and regional stakeholders
- Mentor individual contributors and create shared learning and documentation
- Serve as the go-to expert on international web
- Champion Samsara’s cultural principles across global teams and new offices
Requirements
What you’ll need- 5+ years in web product management, digital experience, or web strategy
- Direct ownership of the roadmap for a high-traffic marketing site
- Experience owning web experiences in multiple international markets
- Experience localizing experiences for in-market relevance
- Track record of running a web experimentation program
- Working knowledge of web analytics and experimentation tools, including Google Analytics, Mixpanel, Tableau, and an A/B testing platform
- Technical SEO and AEO foundation, including international considerations
- Experience working directly with engineering on a modern web stack, including CMS architecture, component systems, performance, and release process
- Executive communication skills
- Track record of driving outcomes through influence across functions and geographies without formal authority
- Experience building AI workflows or agents into their own way of working
Benefits
Comp & perks- Initial RSU grant with no vesting cliff
- Ongoing refresh opportunities tied to performance
- Performance-based bonus/variable pay
- Equity for eligible roles
- Flexible, employee-led remote model
- Professional development stipend
- Comprehensive health plans
- Parental leave plans
- Above-market total compensation opportunities
