Director of Customer Marketing

Samster, Konkel & Safran Law Offices

. Drive customer engagement and advocacy across samdesk's global base of security and risk teams .

Posted 10/2/2026full-timeRemote • CanadaLead💰 CA$140,000 - CA$155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in customer marketing strategies, community building, and customer engagement programs, with a strong focus on driving advocacy and retention. Proficient in leveraging customer insights to create impactful campaigns and programs that enhance customer value and adoption.

Highest-signal resume keywords

Customer Marketing StrategyCustomer Advocacy Program DevelopmentDigital Marketing Tools KnowledgeCampaign Execution for Customer EngagementCustomer Segmentation and Engagement Strategies

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Customer MarketingCustomer SuccessCampaign DevelopmentCustomer Loyalty ProgramsMarketing AutomationCRM PlatformsB2B MarketingCustomer Insights TranslationCustomer CommunicationCustomer Feedback Analysis

Soft Skills

Interpersonal SkillsAnalytical SkillsStrategic ThinkingEntrepreneurial DriveSelf-Starter

Tools & Technologies

Digital Marketing ToolsCRM PlatformsMarketing Automation PlatformsCustomer Loyalty Platforms

Certifications & Qualifications

Bachelor's Degree in CommunicationsBachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

Customer EngagementCustomer AdvocacySaaSEnterprise TechnologySecurity Customers

About the role

Key responsibilities & impact

Drive customer engagement and advocacy across samdesk's global base of security and risk teams
Build a community of samdesk champions that fuels expansion, referrals, and net dollar retention
Own the customer marketing pillar of samdesk's marketing strategy and represent the voice of the customer
Build strategy, programs, campaigns, and community initiatives that increase customer value and adoption of new products or use cases
Build customer relationships through campaigns and value-add communications supporting renewals, referrals, and expansion
Scale customer engagement programs including product training, news, ROI tools, and use cases
Develop customer communication and community programs, including newsletters, webinars, events, a customer advisory board, and a customer summit
Build lifecycle marketing strategy across onboarding, adoption, maturity, expansion, and advocacy
Partner with Product Marketing, Product, Sales, and Customer Success on campaigns for new capabilities, products, and use cases
Lead customer advocacy and reference programs, developing customer stories, testimonials, peer references, event speakers, and referrals
Build a customer intelligence program to capture and share customer feedback and recurring themes
Own the Voice of Customer program, including NPS and customer satisfaction measurement
Partner with Customer Success and Account Management on targeted engagement programs
Develop customer segmentation and engagement strategies based on lifecycle stage, products, use cases, maturity, and expansion opportunities
Report to the CMO

Requirements

What you’ll need

Bachelor's degree with an emphasis on communications, marketing, or business
5+ years of experience in customer marketing, customer success, or customer service
Experience leading the development and implementation of a customer loyalty or advocacy program
Experience marketing to enterprise or B2B technology, SaaS, or security customers is an asset
Technical knowledge of digital marketing tools and channels, including CRM platforms, customer loyalty and referral platforms, and marketing automation platforms
Experience creating and executing marketing campaigns and programs that drive customer engagement, advocacy, and expansion revenue
Ability to translate customer insights into compelling campaigns, stories and programs
Strong passion for serving and understanding customers in high-stakes, fast-moving environments
Effective interpersonal and analytical skills
Strategic thinking and ability to execute hands-on
Entrepreneurial drive and ability to build an impactful customer marketing program
Strong, adaptable self-starter able to take ownership and address challenges proactively
Ability to work autonomously with a geographically distributed team
Legal ability to travel within Canada, the United States, and internationally as needed

Benefits

Comp & perks

Free access to a health benefits package, including dental, extended health, vision care, and a health spending account
Remote and Flexible working schedule
Genuine ownership and a clear path to leading a team as it grows
Performance-based variable structure based on deliverables
Additional opportunities for growth over time
Work at the intersection of AI, public safety, and enterprise technology with a committed team
Seat on the rocket ship