Samster, Konkel & Safran Law Offices

Marketing

• Drive customer engagement and advocacy across samdesk's global base of security and risk teams
• Build a community of samdesk champions that fuels expansion, referrals, and net dollar retention
• Own the customer marketing pillar of samdesk's marketing strategy and represent the voice of the customer
• Build strategy, programs, campaigns, and community initiatives that increase customer value and adoption of new products or use cases
• Build customer relationships through campaigns and value-add communications supporting renewals, referrals, and expansion
• Scale customer engagement programs including product training, news, ROI tools, and use cases
• Develop customer communication and community programs, including newsletters, webinars, events, a customer advisory board, and a customer summit
• Build lifecycle marketing strategy across onboarding, adoption, maturity, expansion, and advocacy
• Partner with Product Marketing, Product, Sales, and Customer Success on campaigns for new capabilities, products, and use cases
• Lead customer advocacy and reference programs, developing customer stories, testimonials, peer references, event speakers, and referrals
• Build a customer intelligence program to capture and share customer feedback and recurring themes
• Own the Voice of Customer program, including NPS and customer satisfaction measurement
• Partner with Customer Success and Account Management on targeted engagement programs
• Develop customer segmentation and engagement strategies based on lifecycle stage, products, use cases, maturity, and expansion opportunities
• Report to the CMO

Director of Customer Marketing