Director, Growth Marketing

Sandbox VR

. Lead growth strategy and paid media execution across Meta, Google, TikTok, and new channels .

Posted 9/23/2026full-timeRemote • United StatesLead💰 $150,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in growth marketing, particularly in paid media execution and budget allocation, while leveraging strong analytical skills to drive profitable consumer revenue across multi-location businesses. Proven ability to translate customer insights into effective marketing strategies and campaigns, utilizing AI for enhanced performance analysis and creative development.

Highest-signal resume keywords

Growth Marketing ExperiencePaid Media ExpertiseAnalytical SkillsAI-Enabled Campaign ExecutionMulti-Location Business Growth

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Budget AllocationCreative TestingAttribution AnalysisIncrementality TestingConversion OptimizationRetention StrategiesCustomer Insights AnalysisLifecycle MarketingPerformance Data TranslationCampaign Development

Soft Skills

LeadershipCollaborationStrategic ThinkingExecution in Lean EnvironmentsEffective Communication

Tools & Technologies

DashboardsEmail Marketing ToolsSMS Marketing ToolsAnalytics PlatformsPerformance Reporting Tools

Industry Keywords

HospitalityEntertainmentRetailConsumer RevenueFranchise Growth

About the role

Key responsibilities & impact

Lead growth strategy and paid media execution across Meta, Google, TikTok, and new channels
Allocate investment based on incremental bookings, acquisition costs, contribution margin, location capacity, and location-level profitability
Partner with Content and Marketing to develop and test creative concepts using guest reactions, gameplay, creators, and audience insights
Increase same-store sales, fill available capacity, and tailor marketing investment to local and seasonal demand
Test and improve landing pages, experience discovery, and the booking journey
Develop email, SMS, referral, and reactivation programs to increase repeat visits
Develop scalable franchise growth systems, including campaigns, playbooks, tools, benchmarks, and reporting
Build repeatable campaigns for store openings, experience launches, and group events
Translate performance data into recommendations for franchisees and regional operators
Lead AI-enabled executions, connect marketing budget with booking behavior, customer data, and store economics, and use incrementality testing and cohort analysis
Develop and manage dashboards providing actionable performance insights
Lead growth marketing for Sandbox VR’s global brand and retail locations, expanding guest counts and revenue

Requirements

What you’ll need

10+ years growth marketing experience, with a track record of driving profitable consumer revenue and leading teams, agencies, or both
Deep, hands-on expertise in paid media, budget allocation, and creative testing
Experience growing a multi-location, hospitality, entertainment, retail, or other capacity-constrained consumer business
Strong analytical skills across attribution, incrementality, conversion, retention, contribution margin, and unit economics
Evidence of turning customer insights into successful creative concepts and new acquisition opportunities
Experience improving booking or purchase funnels and partnering on lifecycle marketing
Ability to move between strategy and hands-on execution in a lean environment and work effectively with Finance, Operations, creative teams, and franchise partners
Demonstrated experience using AI for campaign analysis, creative development, and experimentation, with the judgment to validate outputs against source data and measured results

Benefits

Comp & perks

4% 401k match
Significant equity grants in a rapidly growing organization
Robust medical benefits
Full remote work from any of our currently approved US states
Monthly internet & phone stipend