Sandbox VR

Growth Marketing

• Lead growth strategy and paid media execution across Meta, Google, TikTok, and new channels
• Allocate investment based on incremental bookings, acquisition costs, contribution margin, location capacity, and location-level profitability
• Partner with Content and Marketing to develop and test creative concepts using guest reactions, gameplay, creators, and audience insights
• Increase same-store sales, fill available capacity, and tailor marketing investment to local and seasonal demand
• Test and improve landing pages, experience discovery, and the booking journey
• Develop email, SMS, referral, and reactivation programs to increase repeat visits
• Develop scalable franchise growth systems, including campaigns, playbooks, tools, benchmarks, and reporting
• Build repeatable campaigns for store openings, experience launches, and group events
• Translate performance data into recommendations for franchisees and regional operators
• Lead AI-enabled executions, connect marketing budget with booking behavior, customer data, and store economics, and use incrementality testing and cohort analysis
• Develop and manage dashboards providing actionable performance insights
• Lead growth marketing for Sandbox VR’s global brand and retail locations, expanding guest counts and revenue

Director, Growth Marketing