Associate Director, US Consumer Analytics

Sanofi

. Apply data, analytics, and measurement capabilities to improve consumer and patient engagement, media effectiveness, and business decision-making across Sanofi North America .

Posted 10/15/2026full-timeUnited StatesSenior💰 $148,500 - $214,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in healthcare analytics, including audience segmentation, media measurement, and performance reporting, while effectively translating complex data insights into actionable business strategies. Proficient in SQL and Python, with a strong foundation in statistical methods and experience in the pharmaceutical industry.

Highest-signal resume keywords

Healthcare AnalyticsAudience SegmentationMedia MeasurementStatistical MethodsSQL and Python Proficiency

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Statistical MethodsA/B TestingCausal Inference MethodsData AnalysisAudience SegmentationMedia MeasurementPerformance ReportingLongitudinal Data AnalysisData ManagementAnalytical Frameworks

Soft Skills

Strong Communication SkillsCollaborative LeadershipStrategic ThinkingIntellectual CuriosityAttention to Detail

Tools & Technologies

CRM SystemsData Analysis PlatformsAnalytics DashboardsData Management ToolsPerformance Reporting Tools

Industry Keywords

Pharmaceutical AnalyticsHealthcare DataConsumer EngagementPatient Journey AnalyticsLife Sciences Industry

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Apply data, analytics, and measurement capabilities to improve consumer and patient engagement, media effectiveness, and business decision-making across Sanofi North America
Serve as a strategic analytics partner to assigned brands and indications
Translate business questions into actionable insights, audience strategies, measurement plans, and optimization recommendations
Partner with Brand and Media teams to define KPIs, audience priorities, measurement needs, test-and-learn opportunities, and optimization questions
Develop performance insights connecting consumer engagement, media activity, audience behavior, patient journey progression, and business outcomes
Lead or support recurring performance readouts and translate analytical outputs into business implications and recommended actions
Contribute to the US Consumer Media Analytics Strategy
Develop and scale consumer analytics capabilities, including audience segmentation, lookalike modeling, patient journey analytics, media measurement, attribution, reporting, and test-and-learn frameworks
Define and execute business requirements, analytical inputs, and success criteria for priority use cases
Design, execute, and interpret analyses of large healthcare and media datasets
Establish repeatable standards, templates, QA processes, and documentation
Support prioritization of analytics work across brand needs and capability-building priorities
Coordinate Consumer Analytics workstreams with other Advanced Analytics deliverables
Collaborate on model development, audience creation, measurement design, test/control construction, and validation
Partner with Digital and Data teams on dashboards, data assets, and analytics workflows
Collaborate with Data Management and Global Digital teams on data infrastructure and quality
Coordinate with agency and vendor partners on media measurement, audience activation, performance reporting, and knowledge transfer
Engage offshore analytics hub members on reporting, analysis, dashboard QA, insight generation, and recurring measurement
Ensure analytics outputs are accurate, actionable, privacy-conscious, and aligned with policies, SOPs, and governance requirements
Contribute to a culture of curiosity, collaboration, inclusion, analytical rigor, and business ownership
Work effectively in a matrixed environment while balancing strategic priorities, hands-on analytics, and stakeholder needs

Requirements

What you’ll need

Bachelor's degree required; preferably in a quantitative field
Minimum of 5+ years of experience in pharma/healthcare analytics; or commercial brand/media analytics with pharma/healthcare analytics experience
Strong foundation in core statistical methods, including descriptive statistics and probability distributions
Experience designing and/or interpreting experiments, including A/B tests, multivariate tests, and holdout/control group studies
Working knowledge of causal inference methods for incrementality measurement; hands-on experience with at least one of difference-in-differences, propensity score matching, synthetic control approaches, or comparable quasi-experimental techniques
Experience with pharmaceutical and analytics data sources/platforms, including national-level sales/demand data, longitudinal HCP and patient-level claims, CRM systems, and data management/analysis platforms
Experience in the pharmaceutical or life sciences industry, with analytics applied to HCP, patient, or consumer engagement
Proficiency in SQL and/or Python
Strong communication and presentation skills
Ability to conduct meetings and present independently to cross-functional stakeholders, including senior leadership
Strong strategic thinking and understanding of the life-sciences industry
Ability to work effectively in a highly matrixed environment across multiple teams and time zones
Strong learning agility, intellectual curiosity, and attention to detail
Ability to think strategically in ambiguous environments and adapt as business priorities evolve
Proven ability to translate complex analytical findings into clear, actionable business recommendations for non-technical audiences
Demonstrated emotional intelligence and collaborative leadership skills

Benefits

Comp & perks

Rewards package recognizing contribution
Health and wellbeing benefits
High-quality healthcare
Prevention and wellness programs
At least 14 weeks’ gender-neutral parental leave
Opportunities for promotion or lateral moves
Career growth opportunities
Additional company employee benefit programs