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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading Precision Engagement strategies and capabilities, with a strong focus on customer engagement, MarTech solutions, and cross-functional collaboration. Proven ability to build and develop high-performing teams while driving innovation and measurable outcomes.
Highest-signal resume keywords
Precision Engagement Strategy DevelopmentCustomer Engagement Use Case DevelopmentMarTech Expertise in Omnichannel SolutionsCross-Functional Resource AlignmentTeam Leadership and Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer Journey MappingData Integration and Capability RequirementsAI and Advanced Analytics ApplicationDecision Logic and Channel OrchestrationPerformance Measurement Standards
Soft Skills
Executive CommunicationStorytellingCross-Functional InfluencingCoaching and MentoringTalent Attraction and Retention
Tools & Technologies
CRMCDPMarketing AutomationDigital Experience PlatformsAnalytics Tools
Industry Keywords
PharmaceuticalBiotechnologyHealthcareOmnichannelCustomer Engagement
About the role
Key responsibilities & impact- Define and lead the North America Precision Engagement strategy, priorities, capability roadmap, and measures of success
- Establish the remit, operating model, role boundaries, and ways of working across Precision Engagement and partner functions
- Lead and evolve the Precision Engagement roadmap and sequenced portfolio
- Prioritize the portfolio, balancing near-term business value with scalable and reusable capabilities
- Lead the evolution from channel- and campaign-based execution toward precise, connected, adaptive, and personalized customer engagement
- Lead and coach the Precision Engagement team in translating customer journey opportunities, business priorities, and insights into scalable engagement use cases
- Establish standards for audiences, signals and triggers, decision logic, content requirements, channel sequencing, handoffs, and measurement
- Provide senior subject matter expertise to ensure use cases are strategically sound, technically feasible, measurable, and designed for scale
- Oversee priority use cases and ensure successful approaches and learnings are reused across brands and business units
- Serve as senior North America business owner for the Precision Engagement capability portfolio
- Partner with Digital, Analytics, channel and capability leads, and enabling functions on roadmaps, priorities, dependencies, and delivery capacity
- Oversee involvement across product development, including backlog prioritization, requirements refinement, agile ceremonies, testing and acceptance, launch readiness, and capability evolution
- Guide capability decisions and challenge technical assumptions using deep customer engagement and MarTech knowledge
- Ensure North America customer engagement requirements are represented in enterprise technology, data, and capability roadmaps
- Establish governance, decision rights, escalation pathways, and partner accountabilities
- Represent Precision Engagement in senior cross-functional and enterprise forums
- Establish performance expectations and measurement standards
- Sponsor test-and-learn approaches and optimize, redesign, or retire underperforming use cases
- Set direction for AI, automation, advanced analytics, and emerging technology applications
- Sponsor innovation opportunities and transition successful pilots into scaled capabilities
- Build, lead, coach, and develop a high-performing team of Precision Engagement Directors
- Establish goals, accountabilities, performance expectations, and development plans
- Allocate resources across the portfolio
- Assess future talent and capability needs and support hiring, succession planning, and targeted upskilling
- Lead change enablement for the Precision Engagement operating model
Requirements
What you’ll need- Bachelor's degree in business, marketing, technology, analytics, or equivalent experience
- Minimum of 12+ years' experience in commercial, omnichannel, digital, analytical, operational, or related functions
- Success building and scaling new organizational or commercial capabilities
- Experience translating strategy into operating models, adoption, and sustained ways of working
- Experience owning and governing complex customer engagement, product, or capability roadmaps across multiple business areas
- Experience with prioritization, sequencing, dependency management, and cross-functional resource alignment
- Hands-on experience developing and delivering customer engagement use cases informed by broader customer journeys
- Experience with audiences, signals and triggers, decision logic, channel orchestration, content requirements, and measurement
- Deep MarTech expertise and hands-on experience designing and enabling omnichannel solutions across customer data, identity, CRM, CDP, marketing automation, decisioning, digital experience, media, content, field integration, analytics, and measurement
- Experience translating business and customer needs into data, technology, integration, and capability requirements
- Experience applying and scaling AI, advanced analytics, and automated decisioning capabilities across customer engagement, personalization, next-best action, or related use cases
- Strong executive communication, storytelling, and cross-functional influencing skills
- Experience building, leading, coaching, and developing high-performing teams
- Ability to attract and retain talent in a complex, matrixed organization
- Experience managing external agencies, technology vendors, or strategic partners
- Pharmaceutical, biotechnology, healthcare, or other highly regulated industry experience preferred
- Experience designing or leading engagement across multiple customer or stakeholder types preferred
Benefits
Comp & perks- Opportunities for talent growth and career advancement through promotion or lateral moves, at home or internationally
- Thoughtful, well-crafted rewards package
- Health and wellbeing benefits
- High-quality healthcare
- Prevention and wellness programs
- At least 14 weeks' gender-neutral parental leave
- Equal Opportunity employment
