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Business Development – Marketing Coordinator
Satellite Office. Support lead generation through prospect research, list building, data cleansing, and targeted outreach .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lead generation, CRM management, and project coordination, with a strong focus on data accuracy and marketing strategy execution. Proficient in utilizing tools like Salesforce and ZoomInfo to drive business development and optimize marketing initiatives.
Highest-signal resume keywords
Lead GenerationCRM ManagementProject ManagementMarket ResearchData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead GenerationCRM ManagementMarket ResearchData CleansingProject ManagementSalesforceZoomInfoMicrosoft ExcelMicrosoft PowerPointCampaign Reporting
Soft Skills
Strong Organizational SkillsCommunication SkillsAttention to DetailAbility to Manage Multiple Priorities
Tools & Technologies
SalesforceZoomInfoHubSpotMarketing Automation Platforms
Industry Keywords
B2B SalesBusiness DevelopmentTrade ShowsIndustry EventsPromotional Marketing
About the role
Key responsibilities & impact- Support lead generation through prospect research, list building, data cleansing, and targeted outreach
- Maintain prospect, account, and activity records in CRM platforms including Salesforce and ZoomInfo
- Identify, qualify, and track new business opportunities
- Prepare account briefs, presentations, prospecting materials, and supporting documentation
- Monitor inbound and outbound lead activity for timely follow-up and pipeline management
- Research target companies, industries, market trends, customer needs, competitor activities, and business developments
- Compile market research into actionable insights for account planning and prospect engagement
- Coordinate business development and marketing projects from planning through execution
- Manage project timelines, milestones, and deliverables
- Collaborate with business development, sales, operations, creative teams, and external partners
- Create and distribute marketing collateral, presentations, and sales enablement materials
- Administer and optimize Salesforce, HubSpot, ZoomInfo, and similar platforms
- Manage campaign lists, data imports, audience segmentation, reporting, and lead routing
- Ensure CRM data integrity and adherence to best practices
- Generate reports on lead generation, campaign performance, and pipeline activities
- Improve marketing and business development workflows, processes, templates, and best practices
- Plan and execute industry events, trade shows, conferences, and other marketing initiatives
- Coordinate event logistics, promotional materials, shipping, receiving, and post-event lead tracking
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Communications, or a related field
- 2+ years of experience in marketing, business development, sales operations, or a related role
- Experience working with CRM platforms, preferably Salesforce
- Experience using prospecting and business intelligence tools such as ZoomInfo
- Strong organizational, project management, and communication skills
- Advanced Microsoft Office skills, particularly Excel and PowerPoint
- Strong attention to detail with a focus on data accuracy and quality
- Ability to manage multiple priorities in a fast-paced environment
- Advanced English communication skills, both written and verbal
- Amenable to working onsite at Ortigas Center, Pasig City based on business requirements
- Preferred: experience supporting B2B sales or business development teams
- Preferred: experience coordinating trade shows, industry events, or conferences
- Preferred: familiarity with marketing automation platforms, lead nurturing, and campaign reporting
- Preferred: experience in promotional marketing, branded merchandise, agency, or related industries
Benefits
Comp & perks- Learning opportunities, mentoring, and career development support
- Team-building experiences and company-wide celebrations
- Wellness programs
- Modern, comfortable offices in premium business hubs
- Work with international clients and global brands
- Engaging employee programs
- Continuous learning and development
- World-class office spaces
- Vibrant and inclusive workplace culture