Appointment Setter

Scala Staffing

. Monitor and respond to engagement on paid ad campaigns, including comments, likes, shares, story reactions, and saves .

Posted 9/15/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in engaging with leads through direct messaging, effectively qualifying prospects, and driving appointments in a high-volume outbound sales environment. Proficient in tracking outreach activities and adapting messaging based on audience response.

Highest-signal resume keywords

DM SettingAppointment SettingObjection HandlingLead QualificationCRM Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead QualificationObjection HandlingCopywritingTracking Response RatesBooking Rates Analysis

Soft Skills

Strong Written CommunicationRapport BuildingSelf-MotivationConsistent Follow-UpAdaptability

Tools & Technologies

ManyChatGoHighLevelMeta AdsInstagram AdsFacebook Ads

Industry Keywords

Paid AdvertisingOutbound SalesHigh-Volume EnvironmentCoachingE-Commerce

About the role

Key responsibilities & impact

Monitor and respond to engagement on paid ad campaigns, including comments, likes, shares, story reactions, and saves
Proactively reach out via DM to prospects who engage with ads
Initiate warm, natural conversations rather than generic scripted openers
Qualify leads through conversation to determine fit and interest
Handle objections confidently and build rapport to keep prospects engaged
Guide qualified conversations toward booking a call or appointment
Follow up consistently and persistently with warm and lukewarm leads who have not yet converted
Log outreach activity, conversation outcomes, and booked calls
Track response rates, booking rates, and conversation drop-off points
Flag recurring objections or ad-messaging mismatches to help improve ad performance

Requirements

What you’ll need

Proven experience as a DM setter or appointment setter in a high-volume outbound environment
Strong written communication skills, with the ability to sound natural and human (not scripted or robotic)
Comfortable engaging with cold and warm leads generated through paid advertising
Strong objection-handling and rapport-building skills
Reliable, consistent follow-up habits
Comfortable working within a monitored productivity/tracking system
Dedicated specialist who enjoys outbound conversation and sales, not a generalist splitting time across multiple task types
Self-motivated and comfortable being measured on booked calls/appointments
Quick to adapt messaging based on what's resonating with ad audiences
Prior experience in a paid ads-driven business (coaching, fitness, e-commerce, or similar) is a plus
Basic familiarity with Meta/Instagram/Facebook Ads is suggested
CRM or DM management tool experience (e.g., ManyChat, GoHighLevel) is suggested
Copywriting instincts are suggested

Benefits

Comp & perks

20 to 40 hours per week