CRO Specialist

Scale Army Careers

. Analyze and optimize e-commerce landing pages, product pages, and checkout flows .

Posted 11/4/2026contractRemote • Egypt, Argentina, NigeriaMid-LevelSenior💰 $1,400 - $2,100 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in conversion rate optimization, particularly for e-commerce, through the development and optimization of landing pages, sales funnels, and marketing emails using GoHighLevel. Proficient in direct-response copywriting and A/B testing to enhance customer journeys and drive measurable performance improvements.

Highest-signal resume keywords

GoHighLevel ProficiencyConversion Rate OptimizationDirect-Response CopywritingA/B Testing ExperienceEmail Marketing Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Landing Page OptimizationSales Funnel DevelopmentConversion-Focused DesignEmail Sequence CreationA/B Testing ImplementationVideo EditingGraphic DesignCustomer Journey AnalysisPerformance Data AnalysisDirect-Response Copywriting

Soft Skills

Attention to DetailOrganizational SkillsAnalytical SkillsCreativityCommunication Skills

Tools & Technologies

GoHighLevelCanvaCapCutEmail Marketing SoftwareA/B Testing Tools

Industry Keywords

E-CommerceConversion OptimizationCustomer JourneyMarketing AssetsAdvertising Campaigns

About the role

Key responsibilities & impact

Analyze and optimize e-commerce landing pages, product pages, and checkout flows
Build, customize, and maintain landing pages and sales funnels in GoHighLevel
Apply conversion optimization principles to page elements, imagery, social proof, guarantees, and calls to action
Develop landing pages aligned with advertising campaigns and target audiences
Identify customer-journey friction points and optimization opportunities
Conduct A/B tests across landing pages, emails, and marketing assets
Implement conversion-focused improvements based on test results and performance data
Write and refine direct-response copy for landing pages, advertisements, and marketing emails
Develop headlines, hooks, calls to action, and supporting messaging
Create simple static advertisements and marketing graphics using Canva or similar tools
Select photography and video assets for audiences and campaigns
Maintain visual consistency across advertising creatives, landing pages, and marketing assets
Build, design, and maintain marketing emails and automated sequences in GoHighLevel
Develop email sequences for product launches, promotions, and customer follow-up
Optimize email content, design, and structure based on engagement and conversion performance
Perform basic video editing using CapCut or similar software
Trim clips and add captions, titles, graphics, and outro screens
Organize and maintain video assets and B-roll
Monitor conversion performance across landing pages, funnels, emails, and other assets
Analyze testing results and communicate findings and recommended next steps
Use performance data to determine which elements should be modified, scaled, or tested further
Continuously improve conversion rates, customer journeys, and revenue performance

Requirements

What you’ll need

Proven professional experience improving conversion rates for e-commerce brands, ideally with measurable performance results
Strong hands-on experience building and optimizing landing pages, websites, or sales funnels using GoHighLevel
Experience analyzing and improving e-commerce customer journeys, product pages, and checkout flows
Experience conducting A/B tests and implementing conversion optimization initiatives
Experience developing and optimizing marketing emails and sequences
Experience independently implementing landing page, copy, and creative improvements
Direct-response copywriting experience for landing pages, advertisements, or email marketing is strongly preferred
Experience supporting Meta advertising campaigns is a plus
Strong understanding of conversion rate optimization principles and conversion-focused design
Proficiency in GoHighLevel for building polished landing pages, sales funnels, and marketing emails
Ability to analyze customer journeys and identify conversion improvement opportunities
Strong eye for design, layout, branding, and user experience
Ability to develop headlines, hooks, calls to action, and conversion-focused messaging
Ability to create basic marketing graphics and static advertisements using Canva or similar tools
Basic video editing skills using CapCut or similar software
Ability to select and organize photography, video assets, and B-roll
Strong attention to detail when reviewing mobile layouts, links, images, and checkout flows
Ability to execute A/B tests, interpret results, and identify actionable optimization opportunities
Analytical skills for evaluating conversion performance and making data-driven decisions
Ability to maintain visual and messaging consistency across marketing assets
Strong organizational skills and attention to detail
Ability to independently execute website, copy, creative, and basic video adjustments
Resume must be submitted in English and PDF format
Must be available to work 9:00 AM–5:00 PM EST

Benefits

Comp & perks

Fully remote work from home
Opportunity to take direct ownership of conversion optimization initiatives
Flexible location across LATAM, Africa, and Eastern Europe
Work aligned with U.S. business hours
Opportunity to work on measurable conversion and revenue improvements