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Email Marketing Specialist
Scale Army Careers. Build, schedule, and manage email marketing campaigns from start to finish .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing email marketing campaigns, including building HTML emails, utilizing email service providers, and analyzing campaign performance metrics. Proficient in segmentation, A/B testing, and leveraging AI tools for optimization and efficiency.
Highest-signal resume keywords
Email Marketing Campaign ManagementHTML Email BuildingEmail Service Provider ExperienceA/B Testing and Campaign AnalyticsData-Driven Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingHTMLCampaign AnalyticsSegmentationUTM TrackingMarketing AutomationEmail ComplianceEmail Template ManagementA/B TestingData Analysis
Soft Skills
Attention to DetailOrganizational SkillsIndependent WorkDeadline Management
Tools & Technologies
IterableHubSpotMailchimpKlaviyoJiraChamaileon
Industry Keywords
Lifecycle MarketingEmail Compliance Best PracticesCampaign Performance MetricsAI-Enabled Marketing Tools
About the role
Key responsibilities & impact- Build, schedule, and manage email marketing campaigns from start to finish
- Create and maintain email templates for recurring campaigns and marketing initiatives
- Set up campaigns within email service providers
- Manage campaign workflows, timelines, approvals, and execution
- Ensure emails are delivered accurately and on schedule
- Make simple design edits and formatting adjustments within email templates using Chamaileon
- Build HTML emails
- Collaborate with marketing teams on messaging, offers, and campaign direction
- Perform QA checks before every email deployment
- Review formatting, links, images, personalization, mobile responsiveness, tracking accuracy, and handlebars logic
- Test emails across different devices and email clients
- Identify and resolve issues before campaigns are sent
- Build and manage audience segments based on customer behavior, engagement, demographics, and campaign objectives
- Maintain clean and organized email lists
- Support personalization strategies
- Monitor list health and identify opportunities for improvement
- Support and execute A/B tests across email campaigns
- Test subject lines, copy, calls-to-action, images, send timing, and audience segments
- Analyze results and apply learnings to improve future campaigns
- Continuously optimize email performance based on data
- Monitor open rates, click-through rates, conversion rates, engagement trends, and campaign revenue or lead impact
- Build and implement UTM tracking
- Create performance reports and provide insights for improvement
- Use data to recommend campaign optimizations
- Leverage AI tools to improve email marketing workflows and efficiency
- Use AI for content optimization, campaign analysis, testing ideas, and workflow improvements
- Identify opportunities to automate repetitive marketing tasks
- Stay current with AI-enabled marketing tools and best practices
Requirements
What you’ll need- 2–5 years of experience in email marketing, lifecycle marketing, marketing automation, or a related role
- Experience managing email campaigns from implementation through reporting
- Hands-on experience with email service providers such as Iterable, HubSpot, Mailchimp, Klaviyo, or similar platforms
- Basic understanding of HTML for email building, customization, and troubleshooting
- Experience with email templates, segmentation, UTM tracking, campaign analytics, and marketing automation workflows
- Ability to make simple email design edits without creating designs from scratch
- Understanding of email compliance best practices and regulations
- Strong attention to detail and organizational skills
- Ability to manage multiple campaigns simultaneously
- Experience using project management tools such as Jira
- Ability to work independently and manage deadlines
- Data-driven approach to improving campaign performance
- Interest in AI and new marketing technologies
- Availability to work 9 AM–5 PM EST / U.S. business hours aligned with the client’s time zone
- English resume in PDF format
- Submission of a video showcasing skill sets
Benefits
Comp & perks- Opportunity to support a critical marketing channel within a growing non-profit organization
- Exposure to modern email marketing tools, automation, and AI-powered workflows