Growth Marketing Lead

Scale Army Careers

. Develop and execute prioritized growth plans based on business goals, target audiences, existing assets, and budgets .

Posted 11/11/2026contractRemote • Egypt, Argentina, Ethiopia, South Africa, NigeriaSenior💰 $2,100 - $2,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth marketing strategy and execution, with a strong focus on managing Meta Ads campaigns and optimizing lead generation processes. Proficient in utilizing marketing automation tools like GoHighLevel and ManyChat to enhance lead nurturing and conversion.

Highest-signal resume keywords

Growth Marketing StrategyMeta Ads ManagementLead Generation OptimizationGoHighLevel ProficiencyCampaign Execution

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Growth MarketingPerformance MarketingDigital MarketingLead Generation StrategiesConversion Funnel OptimizationCampaign StrategyBudget ManagementContent StrategyOrganic Social GrowthReporting and Analytics

Soft Skills

Organizational SkillsProactive Problem SolvingCollaborationResourcefulnessOwnership

Tools & Technologies

GoHighLevelManyChatMeta Business SuiteCanvaSocial Scheduling Platforms

Industry Keywords

Meta AdsCPLCACROASCRM WorkflowsEmail/SMS CampaignsLanding PagesCreative TestingCampaign OptimizationQualified Leads

About the role

Key responsibilities & impact

Develop and execute prioritized growth plans based on business goals, target audiences, existing assets, and budgets
Identify opportunities to improve marketing performance and recommend initiatives to test, optimize, scale, or discontinue
Recommend channel strategies, budget allocation, campaign direction, and expected outcomes
Own marketing strategy and execution across one to two priority business lines
Manage and optimize Meta Ads campaigns across Facebook and Instagram
Oversee campaign setup, targeting, creative testing, messaging, budget allocation, and optimization
Monitor qualified leads, booked appointments, conversion rates, cost per lead, and return on ad spend
Evaluate and test additional advertising channels, including Google Search, LinkedIn, or TikTok
Develop and execute organic marketing strategies across social media, content, SEO, community-building, and thought leadership
Create and publish social content, campaign copy, landing-page copy, and email/SMS messaging
Provide basic creative direction and maintain consistency across marketing assets
Optimize GoHighLevel and ManyChat systems to improve lead capture, nurturing, and conversion
Manage CRM pipelines, chatbot conversations, forms, landing pages, workflows, and email/SMS automations
Ensure leads are captured, nurtured, and handed off to sales or appointment-setting teams
Improve follow-up processes and reporting to track lead sources, pipeline status, conversions, and next steps
Build repeatable marketing processes and documentation
Help identify, hire, train, and manage specialized marketing support
Coordinate with content creators, designers, social media coordinators, and appointment setters
Work directly with the founder and take ownership of growth marketing strategy and execution

Requirements

What you’ll need

3+ years of hands-on experience in growth marketing, performance marketing, or digital marketing
Proven experience owning both marketing strategy and campaign execution
Demonstrated success generating measurable business results through paid and organic marketing
Strong experience managing Meta Ads, including campaign strategy, setup, targeting, creative testing, budget management, optimization, and reporting
Experience developing lead generation strategies and optimizing conversion funnels
Experience managing marketing automation, lead nurturing, and CRM workflows
Strong proficiency with GoHighLevel, including CRM pipelines, workflows, automations, email/SMS campaigns, forms, landing pages, and reporting
Experience with ManyChat is strongly preferred
Strong understanding of organic social growth, content strategy, and lead nurturing
Ability to integrate paid and organic marketing initiatives into a cohesive growth strategy
Ability to create and publish marketing content using Canva, Meta Business Suite, and social scheduling platforms
Ability to analyze and report on qualified leads, booked calls, conversion rates, CPL, CAC, ROAS, and pipeline contribution
Strong budget management skills and ability to prioritize marketing investments based on business impact
Ability to move between strategic planning and hands-on campaign execution
Strong organizational skills and ability to manage multiple marketing priorities
Proactive, resourceful, and comfortable recommending solutions independently
Ability to collaborate directly with founders and take ownership of marketing outcomes
Resume must be submitted in English and PDF format
Must be available to work 9:00 AM–5:00 PM PST