Growth Marketing Manager

Scale Army Careers

. Build, launch, and optimize lead-generation campaigns, initially prioritizing Meta platforms including Facebook and Instagram, for employer-client acquisition .

Posted 10/5/2026contractRemote • Egypt, Argentina, Ethiopia, South Africa, NigeriaMid-LevelSenior💰 $1,500 - $1,800 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and optimizing lead-generation campaigns across Meta platforms, utilizing performance data to enhance client acquisition strategies. Proficient in managing B2B marketing initiatives, integrating paid media with organic efforts, and providing strategic creative direction.

Highest-signal resume keywords

Growth MarketingPaid Media ManagementMeta Ads ManagerCampaign OptimizationB2B Client Acquisition

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead-Generation CampaignsAudience TargetingConversion OptimizationPerformance Data AnalysisCampaign TestingContent PrioritizationCreative Brief DevelopmentFunnel ManagementUTM TrackingCRM Systems

Soft Skills

Strong Analytical SkillsOrganizational SkillsCollaborationCommunication

Tools & Technologies

Google AnalyticsCRM SystemsReporting DashboardsConversion Event SetupMeta Platforms

Industry Keywords

B2B MarketingDemand GenerationPerformance MarketingProfessional ServicesConsulting

About the role

Key responsibilities & impact

Build, launch, and optimize lead-generation campaigns, initially prioritizing Meta platforms including Facebook and Instagram, for employer-client acquisition
Develop campaign strategies around priority services, ideal client segments, offers, and consultation-focused calls to action
Test audiences, messaging, creative, placements, budgets, and campaign structures to improve lead quality and cost per lead
Evaluate and recommend LinkedIn, Google, and other paid channels based on performance and business goals
Develop an integrated growth strategy connecting paid media, organic social, landing pages, lead forms, and client follow-up
Audit and optimize the conversion path from initial engagement through qualified inquiry or consultation booking
Identify opportunities to improve positioning, offers, calls to action, and lead nurturing
Use performance data to guide funnel improvements and client-acquisition priorities
Own the strategic direction of client-facing Facebook, Instagram, and LinkedIn channels
Develop monthly campaign plans, content priorities, and creative briefs with the Content Marketing Specialist
Use leadership insights, service expertise, client stories, and thought-leadership topics to shape content themes
Align organic content with paid initiatives
Set up and maintain campaign measurement across conversion events, pixels, UTM tracking, CRM handoff, and reporting dashboards
Track marketing spend, leads, engagement, conversions, and campaign performance
Provide regular reporting on results, key learnings, and recommended next steps
Translate performance data into decisions, priorities, and recommendations
Collaborate with leadership and the Content Marketing Specialist on campaigns, messaging, priorities, and feedback
Provide strategic creative direction without personally producing every marketing asset
Communicate marketing performance and recommendations to non-technical stakeholders

Requirements

What you’ll need

Candidates based in LATAM, Africa, and Eastern Europe
Availability to work 9:00 AM–5:00 PM EST / U.S. business hours aligned with the client’s time zone
4+ years of experience in growth marketing, demand generation, paid media, performance marketing, or a comparable B2B marketing role
Demonstrated experience managing paid social campaigns that generated qualified leads
Experience marketing B2B, professional services, staffing, HR, consulting, or another trust-based service business is strongly preferred
Experience managing campaigns across the B2B client-acquisition funnel
Experience using marketing performance data to optimize campaigns and conversion paths
Strong working knowledge of Meta Ads Manager, including campaign testing, audience targeting, conversion optimization, and lead reporting
Ability to develop and optimize lead-generation campaigns around qualified inquiries and consultation bookings
Experience with tracking tools, Google Analytics, CRM systems, dashboards, and conversion-event setup
Ability to implement and manage pixels, UTM tracking, conversion events, and CRM handoffs
Strong analytical skills with the ability to turn campaign data into clear decisions and recommendations
Ability to connect paid media, organic social, landing pages, lead forms, and follow-up processes into an integrated growth strategy
Ability to develop campaign plans, content priorities, and creative briefs
Ability to provide creative direction while collaborating with content and leadership teams
Strong organization and ability to independently drive marketing initiatives forward
Resume must be submitted in English and PDF format
Must complete the application form and record a video showcasing skill sets
Must submit the video using the same email as the application

Benefits

Comp & perks

Fully remote work arrangement
30 hours a week
Opportunity to take ownership of a meaningful growth function within an established HR and staffing firm
Opportunity to shape the company’s marketing engine
Work directly with leadership
Create measurable impact by connecting marketing activity with qualified employer inquiries and consultation bookings