Growth Marketing Manager – CPG Industry

Scale Army Careers

. Develop and execute a growth roadmap aligned with revenue, profitability, and customer retention goals .

Posted 10/15/2026contractRemote • Egypt, Argentina, Ethiopia, South Africa, NigeriaMid-LevelSenior💰 $3,500 - $3,900 per monthWebsite

About the role

Key responsibilities & impact

Develop and execute a growth roadmap aligned with revenue, profitability, and customer retention goals
Identify growth opportunities across acquisition, website conversion, lifecycle marketing, and channel expansion
Manage growth budgets, forecasts, and resource allocation
Establish priorities, performance targets, and testing cadence
Align marketing strategies with inventory, product launches, and operational capacity
Lead acquisition across paid social, paid search, creator partnerships, affiliates, and other channels
Manage internal specialists and external partners while participating in campaign execution
Monitor CAC, blended marketing efficiency, and contribution margin
Scale successful campaigns and improve underperforming channels
Test new acquisition channels
Translate customer insights, product benefits, and brand positioning into marketing concepts
Collaborate with designers, creators, and copywriters on advertising creative
Test messaging, offers, creative formats, and audience angles
Improve the online shopping experience and conversion funnel
Optimize product pages, landing pages, merchandising, bundles, and promotional offers
Conduct tests to improve conversion rates, average order value, and revenue per visitor
Develop lifecycle strategies across email, SMS, and other touchpoints
Improve onboarding, post-purchase education, replenishment, cross-selling, and win-back journeys
Increase repeat purchases and customer lifetime value
Develop reporting across revenue, acquisition, conversion, retention, and profitability
Validate tracking and interpret attribution data
Translate insights into priorities and recommendations for the founders
Lead internal contributors, agencies, and freelancers
Recommend hires and resources as the business grows

Requirements

What you’ll need

Candidates must be based in LATAM, Africa, or Eastern Europe
Must be available to work 9:00 AM–5:00 PM EST / U.S. business hours aligned with the client’s time zone
Proven experience scaling a consumer packaged goods (CPG) business with direct ownership of growth strategy and measurable commercial results
Ability to demonstrate starting point, revenue growth, timeframe, budgets managed, and personal contribution
Strong experience in direct-to-consumer eCommerce and physical-product unit economics
Demonstrated success across customer acquisition, conversion rate optimization, and customer retention
Experience managing paid media budgets using CAC, customer lifetime value, marketing efficiency, and contribution margin
Experience leading teams, agencies, or freelancers while remaining hands-on with execution
Experience in skincare, beauty, personal care, or a closely related consumer category strongly preferred
Ability to develop and execute growth strategies aligned with revenue, profitability, and retention objectives
Strong understanding of paid media performance, customer acquisition economics, and marketing efficiency
Ability to manage growth budgets, forecasts, and resource allocation
Strong understanding of creative testing, customer research, and brand positioning
Ability to execute eCommerce conversion optimization initiatives
Knowledge of lifecycle marketing focused on repeat purchases and customer lifetime value
Experience using Shopify, analytics platforms, and lifecycle marketing tools such as Klaviyo or comparable systems
Ability to interpret tracking, attribution, and blended business performance data
Strong analytical judgment and prioritization in a lean, fast-moving business
Ability to coordinate internal contributors and external partners while maintaining accountability
English resume required; English proficiency assessed in application
Portfolio or case study showcasing a CPG or DTC brand scaled with measurable results
Video showcasing skill sets required during application

Benefits

Comp & perks

Remote work
Opportunity to own growth strategy and execution for a founder-led skincare brand
Direct collaboration with the founders
Final compensation set after evaluating experience and location