Growth Strategist

Scale Army Careers

. Own full-funnel advertising strategy across Meta, Google, including PMax, and TikTok .

Posted 9/18/2026contractRemote • EgyptSeniorLead💰 $2,000 - $2,300 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in full-funnel advertising strategy, including budget allocation and audience architecture across platforms like Meta, Google, and TikTok. Proven ability to implement structured testing programs and optimize conversion rates through data-driven insights and strategic recommendations.

Highest-signal resume keywords

DTC Growth StrategyPaid Acquisition StrategyConversion Rate OptimizationIncrementality TestingFull-Funnel Audit

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Full-Funnel Advertising StrategyBudget AllocationAudience ArchitectureConversion Rate OptimizationIncrementality TestingCRO FundamentalsStatistical LiteracyCreative JudgmentTesting Program DevelopmentPost-iOS Attribution

Soft Skills

Clear Written CommunicationAbility to Challenge and Be Challenged

Tools & Technologies

MetaGooglePMaxTikTok

Industry Keywords

DTC BrandsAd Spend ManagementSuccess CriteriaTesting CadenceMonthly Strategic Review

Tech Stack

Tools & technologies

iOS

About the role

Key responsibilities & impact

Own full-funnel advertising strategy across Meta, Google, including PMax, and TikTok
Determine channel mix, budget allocation, audience architecture, and paid advertising creative strategy
Set strategic direction and execute
Build and manage a structured testing program for the website and content
Develop hypothesis-driven tests across landing pages, PDPs, offers, messaging, and creative concepts
Establish success criteria and measurement for tests
Document learnings from completed tests
Distinguish between a test and a tweak
Separate branded harvest from real demand generation
Apply incrementality thinking rather than relying solely on platform-reported ROAS
Frame recommendations around MER and contribution margin
Deliver actionable feedback in writing
Ensure audits, test readouts, and monthly reviews identify what is broken, the proposed fix, who is responsible, and how success will be measured
Conduct a monthly strategic review with brand leadership
Review tests, learnings, and changes in metrics
Determine where the next dollar of spend or hour of effort should go
Within the first 90 days, deliver a full-funnel audit covering ad accounts, site, and content
Put the top three prioritized fixes in motion
Establish a testing cadence with at least two completed tests and documented readouts
Provide a one-page explanation of budget allocation
Drive at least one measurable improvement in conversion rate, MER, new-customer CAC, or contribution margin
Report to the CMO and work with brand leadership

Requirements

What you’ll need

7+ years of experience in DTC growth
Senior ownership of both paid acquisition strategy and conversion optimization
Experience running full-funnel growth for DTC brands
Ideally, experience representing seven to eight figures in annual ad spend across the candidate’s career
Documented track record of two or three engagements or roles demonstrating before-and-after numbers, what was changed, and what could have been done differently
Experience demonstrating changes that moved revenue, contribution margin, or conversion rate in ways measured by someone else
Strong understanding of modern measurement, including post-iOS attribution, incrementality testing, and when MMM is useful
Strong CRO fundamentals, including research-backed hypotheses, statistical literacy, and judgment around when a test is not worth running
Strong creative and content judgment
Ability to develop full-funnel strategy across Meta, Google, including PMax, and TikTok
Ability to develop structured testing programs across landing pages, PDPs, offers, messaging, and creative concepts
Ability to provide clear, direct, and specific written strategy and feedback
Comfortable being challenged and challenging back
Availability to work during U.S. business hours aligned with the client’s time zone
At least 4 hours of daily overlap with U.S. Pacific time
English resume in PDF format
Must complete the application form and record a video showcasing skill sets

Benefits

Comp & perks

Opportunity for the engagement to expand across other brands
Potential conversion to an ongoing engagement if results support it