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GTM Marketer
Scale Army Careers. Own and scale the company’s lead generation engine, prioritizing high-volume cold email .
Posted 10/21/2026contractRemote • Egypt, Argentina, Ethiopia, South Africa, NigeriaMid-LevelSenior💰 $3,000 - $3,500 per monthWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing high-volume cold email campaigns, optimizing lead generation through advanced tools and AI technologies, and effectively analyzing performance metrics to drive marketing decisions. Proficient in building and automating workflows within HubSpot and managing Google Ads campaigns to maximize return on ad spend.
Highest-signal resume keywords
Cold Email Campaign ManagementGoogle Ads OptimizationHubSpot Workflow DevelopmentAI Tools UtilizationLead Generation Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Cold Email InfrastructureEmail DeliverabilityCampaign Performance AnalysisProspect List BuildingGoogle Ads ManagementAI Agent DevelopmentAutomation WorkflowsCopywritingData InterpretationBudget Management
Soft Skills
Organizational SkillsProactive ApproachCollaborationProblem-SolvingCommunication
Tools & Technologies
ApolloClayInstantlyScaledmailSmartLeadHubSpotAI ToolsScraping ToolsGoogle AdsEmail Automation Tools
Industry Keywords
Lead GenerationEmail MarketingPerformance MetricsROASNurture CampaignsDirect MailSEOMarketing Technology StackOutbound ProspectingLifecycle Triggers
Tech Stack
Tools & technologiesApollo
About the role
Key responsibilities & impact- Own and scale the company’s lead generation engine, prioritizing high-volume cold email
- Execute cold email campaigns exceeding 100,000 emails per month
- Manage and optimize Instantly and Scaledmail, with possible transition to SmartLead
- Monitor deliverability, inbox placement, reply rates, and campaign performance
- Maintain email infrastructure, authentication, and deliverability practices
- Build targeted prospect lists using Apollo, Clay, scraping tools, and enrichment workflows
- Use Claude and other AI tools for copywriting, sequencing, list preparation, and quality assurance
- Manage Google Ads campaigns with approximately $10,000 monthly budgets, increasing to $30,000 during peak seasons
- Optimize paid campaigns for qualified lead generation and monitor ROAS
- Build and maintain HubSpot workflows, nurture sequences, automated email campaigns, and lifecycle triggers
- Improve marketing-to-sales handoffs, lead nurturing, and follow-up through automation
- Build AI agents and automated capabilities within HubSpot and the broader marketing technology stack
- Automate quote generation and other repeatable operational processes
- Develop AI phone agents for speed-to-lead and general inquiries
- Incorporate physical direct mail when beneficial
- Support organic visibility through content development, on-page SEO, and authority-building initiatives
- Maintain dashboards and prepare weekly campaign-performance and lead-generation reports
- Analyze performance data, identify bottlenecks, and guide marketing decisions
- Collaborate directly with the CEO and Head of Operations
Requirements
What you’ll need- Candidates must be based in LATAM, Africa, or Eastern Europe
- Availability to work 9:00 AM–5:00 PM PST / U.S. business hours aligned with the client’s time zone
- Proven experience managing cold email campaigns exceeding 100,000 emails per month, with measurable deliverability and response results
- Hands-on experience building prospect lists using Apollo, Clay, scraping tools, and enrichment workflows
- Demonstrated experience managing Google Ads campaigns with measurable ROAS results
- Experience building HubSpot workflows, nurture campaigns, and automated email sequences
- Practical experience using AI tools and developing AI agents or workflow automations
- Strong knowledge of cold email infrastructure, deliverability, authentication, copywriting, and sequencing
- Ability to diagnose underperforming outbound campaigns and implement structured improvements
- Proficiency with Instantly, Scaledmail, or SmartLead
- Strong understanding of Google Ads optimization, budget management, and ROAS performance
- Ability to connect outbound prospecting, paid advertising, CRM workflows, and automation into a coordinated lead generation system
- Strong analytical skills and ability to interpret campaign dashboards and performance metrics
- Ability to develop and implement AI-powered workflows
- Ability to independently identify problems, recommend solutions, and execute improvements
- Strong organizational skills and ability to manage multiple marketing initiatives
- Proactive, ownership-driven approach
- Ability to collaborate directly with leadership and communicate data-supported recommendations
- English proficiency sufficient for professional communication
- Resume must be submitted in English and PDF format
- Must complete the application form and record a video showcasing skill sets
Benefits
Comp & perks- Performance-based incentives tied to jointly established goals
- Significant autonomy
- Dedicated marketing budget
- Opportunities to experiment with AI and automation
- Long-term role
- Work from home / fully remote