Marketing Manager

Scale Army Careers

. Develop and execute marketing strategies aligned with customer acquisition, retention, and revenue objectives .

Posted 9/30/2026contractRemote • Egypt, Argentina, Ethiopia, South Africa, NigeriaMid-LevelSenior💰 $2,200 - $3,600 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies that drive customer acquisition, retention, and revenue growth. Proficient in managing paid advertising and email marketing campaigns, with a strong analytical approach to performance measurement and optimization.

Highest-signal resume keywords

Marketing Strategy DevelopmentPaid Advertising Campaign ManagementEmail Marketing ExecutionA/B Testing MethodologyPerformance Analysis and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer AcquisitionCampaign ManagementConversion OptimizationAudience TargetingEmail SegmentationMarketing KPIsBudget ManagementData AnalysisCreative DirectionLifecycle Marketing

Soft Skills

Strong Analytical SkillsOrganizational SkillsCreative JudgmentCollaborationCommunication

Industry Keywords

DTCRetailE-commerceConsumer BrandGrowth MarketingPerformance Marketing

About the role

Key responsibilities & impact

Develop and execute marketing strategies aligned with customer acquisition, retention, and revenue objectives
Translate company goals into actionable marketing plans and channel priorities
Develop campaign strategies across awareness, conversion, and retention
Establish campaign priorities, calendars, budgets, and performance expectations
Plan, launch, manage, and optimize paid advertising campaigns
Own campaign structure, targeting, budgets, bidding, and optimization
Develop customer acquisition, retargeting, and conversion strategies
Monitor advertising performance and allocate budgets based on results
Collaborate with creative teams on advertising concepts
Develop and execute email marketing and lifecycle campaigns
Manage email segmentation, messaging, scheduling, automation, and optimization
Monitor email deliverability, engagement, conversions, and revenue
Develop testing strategies for subject lines, messaging, offers, creative, and calls to action
Guide content and creative execution through briefs, messaging, positioning, formats, and deliverables
Review creative performance and provide actionable feedback
Build and manage a structured A/B testing roadmap across marketing channels
Analyze test results and document learnings
Monitor consumer behavior, competitors, advertising trends, and marketing opportunities
Analyze competitor positioning, promotions, messaging, and activity
Establish and monitor marketing KPIs
Track revenue, ROAS, customer acquisition cost, conversion rate, email revenue and engagement, retention, and campaign performance
Build marketing performance reports and present insights, recommendations, and next steps to leadership
Use analytics to guide budgets, campaign priorities, and marketing strategy

Requirements

What you’ll need

5+ years of experience in marketing, growth marketing, performance marketing, or a related role
DTC, retail, e-commerce, or consumer brand experience is strongly preferred
Demonstrated experience developing and executing marketing strategies
Hands-on experience managing paid advertising campaigns
Hands-on experience managing email marketing campaigns
Experience collaborating with or directing creative and content teams
Proven ability to connect marketing activity with measurable business outcomes
Strong understanding of paid media strategy, campaign management, and optimization
Experience managing advertising budgets and performance targets
Strong understanding of customer acquisition funnels and conversion optimization
Experience with audience targeting, retargeting, and campaign testing
Ability to evaluate paid media based on revenue and profitability
Strong understanding of email marketing strategy and execution, including segmentation, campaign management, automation, and testing
Understanding of customer lifecycle and retention marketing
Ability to analyze email performance and identify opportunities for improvement
Strong analytical and data-driven approach to marketing decisions
Experience with marketing reporting and performance analysis
Strong understanding of A/B testing methodology
Ability to identify trends and translate insights into actionable strategies
Ability to balance strategic planning with hands-on execution
Strong commercial understanding of how marketing contributes to revenue and growth
Strong creative judgment and ability to provide clear direction to content teams
Strong organizational skills with the ability to manage multiple campaigns and priorities
Availability to work 9:00 AM–5:00 PM EST
English resume required; English proficiency assessed

Benefits

Comp & perks

Fully remote work arrangement
Opportunity to influence marketing strategy and execution
Significant ownership across paid media, email marketing, testing, analytics, and overall marketing strategy
Opportunity to directly influence revenue and business growth