Paid Media Specialist

Scale Army Careers

. Own paid social and video programs across LinkedIn, YouTube, and Meta from strategy through execution, optimization, and reporting .

Posted 9/29/2026contractRemote • Egypt, Argentina, Ethiopia, South Africa, NigeriaMid-LevelSenior💰 $1,800 - $2,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid social media campaigns across LinkedIn, YouTube, and Meta, with a strong focus on audience targeting, bid strategy, and budget allocation. Proficient in producing creative assets and conducting structured A/B testing to optimize campaign performance and reporting.

Highest-signal resume keywords

Paid Media Audience TargetingCampaign OptimizationA/B TestingCreative ProductionCRM Integration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Audience TargetingBid StrategyBudget AllocationShort-Form Video ProductionAd CopywritingCampaign ManagementPerformance AnalysisData InterpretationA/B Test DesignCreative Asset Adaptation

Soft Skills

Strong Analytical SkillsOrganizational SkillsSelf-Directed Approach

Tools & Technologies

LinkedInYouTubeMetaClaudeCRM Systems

Industry Keywords

Paid Social ProgramsPerformance InsightsConversion Rate OptimizationFull-Funnel ReportingCreative Variants

About the role

Key responsibilities & impact

Own paid social and video programs across LinkedIn, YouTube, and Meta from strategy through execution, optimization, and reporting
Build and refine audience targeting, bid strategies, and budget allocation
Shift spend across segments and campaigns based on performance insights
Transform core creative assets into channel-specific variants
Create short-form video cuts, stills, carousels, ad copy, and syndication copy
Build, QA, launch, and manage campaigns end to end
Independently manage ongoing campaign optimization and multiple campaigns, tests, and deliverables
Run a structured A/B testing program and document actionable results
Support landing page and conversion rate optimization initiatives when applicable
Own reporting from advertising platforms through CRM and pipeline
Deliver weekly reporting on spend and performance by segment
Analyze campaign and testing performance and communicate findings
Use Claude and AI-powered skills and automations to accelerate creative production, analysis, and reporting

Requirements

What you’ll need

Deep hands-on experience with paid media audience targeting, bid strategy, and budget allocation across LinkedIn, YouTube, and Meta
Proven experience independently owning paid social programs from strategy and setup through optimization and reporting
Hands-on experience producing paid media creative, including short-form video cuts, stills, carousels, ad copy, and syndication copy
Proven experience running structured A/B tests and translating results into actionable changes
Experience connecting advertising platform data to CRM systems for full-funnel reporting by segment
Availability to work 9:00 AM–5:00 PM EST during U.S. business hours
Strong understanding of paid social audience targeting, bidding, and budget allocation
Ability to independently build, QA, launch, manage, and optimize campaigns
Ability to edit short-form video and adapt creative assets across paid media channels
Ability to write ad and syndication copy
Strong understanding of structured A/B testing and test design
Strong analytical skills with the ability to interpret and communicate campaign and test performance
Ability to connect advertising performance with CRM and pipeline data
Hands-on proficiency with Claude or similar AI tools for creative, analysis, and reporting workflows
Ability to manage multiple campaigns, tests, and deliverables independently
Strong organizational skills and a self-directed approach to campaign management
English resume in PDF format required
Video showcasing skill sets required
Portfolio examples of personally managed paid social or video campaigns required