Paid Media Strategist

Scale Army Careers

. Own paid media strategy, campaign setup, execution, optimization, and ongoing performance across Meta Ads, Google Ads, YouTube, TikTok, CTV, and programmatic advertising/DSPs .

Posted 9/30/2026contractRemote • Egypt, Argentina, Ethiopia, South Africa, NigeriaMid-LevelSenior💰 $2,900 - $3,700 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid media campaigns across multiple platforms, including Meta Ads, Google Ads, YouTube, and TikTok, with a strong focus on budget management and performance analysis. Proven ability to develop strategic channel strategies and translate campaign data into actionable insights.

Highest-signal resume keywords

Paid Media StrategyCampaign ManagementBudget OptimizationAnalytical SkillsClient-Facing Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Meta AdsGoogle AdsYouTubeTikTokCTV AdvertisingProgrammatic AdvertisingDSP PlatformsCampaign OptimizationBudget ReconciliationAudience Targeting

Soft Skills

Organizational SkillsCollaborationStrategic Thinking

Tools & Technologies

The Trade DeskStackAdapt

Industry Keywords

Paid MediaCampaign PerformanceClient ObjectivesMedia MixLead Tracking

About the role

Key responsibilities & impact

Own paid media strategy, campaign setup, execution, optimization, and ongoing performance across Meta Ads, Google Ads, YouTube, TikTok, CTV, and programmatic advertising/DSPs
Develop channel strategies based on client objectives, audience, budget, and expected outcomes
Build campaigns including targeting, platform setup, budget allocation, bidding strategy, and ongoing optimization
Determine channel usage and adjust the media mix based on performance and opportunities
Manage and optimize significant paid media budgets across multiple client accounts
Monitor monthly budget pacing and reconcile actual media spend with approved budgets
Analyze campaign performance and reallocate spend across channels
Produce monthly reports and bi-weekly performance discussions for larger accounts
Track leads, enrollment applications, teacher recruitment applications, cost per lead, cost per application, conversion performance, and budget utilization
Translate campaign data into recommendations and strategic next steps
Collaborate with project managers, designers, video editors, and the Executive Creative Director
Provide strategic creative input without designing assets, editing videos, or writing campaign copy
Potentially present campaign performance, recommendations, and strategy directly to clients
Initially serve as the agency’s primary paid media specialist and senior individual contributor

Requirements

What you’ll need

Must be based in LATAM, Africa, or Eastern Europe
Must be available to work 9:00 AM–5:00 PM EST / U.S. business hours aligned with the client’s time zone
Significant hands-on experience managing paid media campaigns across multiple platforms
Must have personally managed at least one account with $50K+ in advertising spend
Direct experience buying and managing CTV advertising
Experience with programmatic advertising and DSP platforms
Strong hands-on experience with Meta Ads, Google Ads, YouTube, and TikTok
Experience managing campaign budgets, pacing, optimization, and reconciliation
Demonstrated ability to independently build and optimize campaigns
Experience managing multiple accounts and campaigns simultaneously
Strong understanding of paid media strategy, channel selection, audience targeting, and performance optimization
Strong analytical skills and ability to translate performance data into actionable decisions
Strong organizational skills and ability to manage multiple campaigns, accounts, budgets, and reporting requirements simultaneously
English resume required; English proficiency assessed in application
Must submit a video using the same email as the application
Previous agency experience, seven-figure annual media budget experience, sophisticated client account experience, client-facing experience, and experience with The Trade Desk, StackAdapt, or similar DSPs are strongly preferred

Benefits

Comp & perks

Fully remote work
Opportunity to own the agency’s paid media function end to end
Future leadership opportunities as the paid media business grows