Senior B2B Demand Generation Manager

Scale Army Careers

. Own the B2B demand generation strategy focused on qualified leads, meetings, and sales pipeline .

Posted 9/17/2026contractRemote • EgyptSenior💰 $4,000 - $4,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Demand Generation, including strategy development, campaign execution, and lead nurturing. Proficient in using data and AI tools to enhance marketing performance and create impactful content.

Highest-signal resume keywords

B2B Demand GenerationLead NurturingEmail MarketingContent MarketingCampaign Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationData AnalysisTarget Account DevelopmentContent CreationCampaign Performance TrackingWorkflow DevelopmentEvent StrategyMarketing Asset ProductionSales Pipeline ManagementAudience Segmentation

Soft Skills

Analytical SkillsSelf-DirectedResourcefulEntrepreneurial MindsetStrong Visual Judgment

Tools & Technologies

CRM ToolsMarketing Automation ToolsAI ToolsEmail Marketing PlatformsContent Management Systems

Industry Keywords

B2B MarketingGrowth MarketingSales EnablementU.S. Market ExperienceLead Quality Improvement

About the role

Key responsibilities & impact

Own the B2B demand generation strategy focused on qualified leads, meetings, and sales pipeline
Develop and execute campaigns moving target prospects from awareness through engagement into sales conversations
Partner with SDRs and Sales to deliver high-quality, actionable leads
Define lead quality and improve the quality of prospects entering the sales pipeline
Track marketing performance through meetings, opportunities, and revenue
Test campaigns, channels, audiences, messaging, and offers
Build a repeatable and scalable demand generation engine
Create and maintain target account and prospect lists
Identify ideal customer profile companies and decision-makers
Research, verify, clean, enrich, and segment prospect and account data
Develop workflows to warm target accounts before SDR and Sales outreach
Develop email campaigns, newsletters, webinars, white papers, guides, blog content, thought leadership, customer stories, interviews, case studies, and sales enablement assets
Own conference and event strategy, including pre-event engagement, event materials, follow-up campaigns, and ROI measurement
Build reporting on demand generation activity, lead quality, campaign performance, conversion rates, and pipeline impact
Use AI and automation tools to accelerate research, personalization, campaign development, content creation, and repetitive workflows
Create or adapt polished marketing assets independently or coordinate external design and marketing resources
Establish a repeatable demand generation strategy, reporting framework, content engine, and conference strategy

Requirements

What you’ll need

5+ years of marketing experience, with meaningful hands-on experience in B2B demand generation, growth marketing, or a closely related role
Proven success generating qualified B2B leads and sales pipeline
Demonstrated experience marketing to U.S.-based businesses and buyers
Experience building and enriching target account and prospect lists
Experience with email marketing, content marketing, webinars, lead nurturing, and campaign execution
Experience developing B2B content such as white papers, newsletters, thought leadership, case studies, or long-form educational content
Experience using data to improve campaign performance
Experience using AI to improve productivity, automate workflows, or create marketing assets
Strong understanding of the relationship between Marketing, SDRs, and Sales
Strong analytical skills
Ability to independently develop strategy and execute it
Comfortable operating as a senior individual contributor without requiring a large internal team
Strong working knowledge of modern marketing, enrichment, CRM, automation, and AI tools
Strong visual judgment and ability to produce or coordinate polished marketing materials
Comfortable working with significant overlap with U.S. business hours
Entrepreneurial, hands-on, commercially minded, resourceful, and self-directed approach
Must submit a resume in English and PDF format
Must submit a video showcasing skill sets as part of the application process

Benefits

Comp & perks

Remote work arrangement
Opportunity to work with a company serving more than 5,000 active customers
Hands-on ownership of demand generation across prospecting data, campaigns, content, conferences, analytics, AI, and automation