Senior B2B Paid Media Buyer

Scale Army Careers

. Own paid acquisition strategy across Meta, Google, LinkedIn, X, CTV, and other channels .

Posted 9/28/2026full-timeRemote • ColombiaSenior💰 $4,500 - $5,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in paid acquisition strategy across multiple channels, including Meta and Google, with a strong focus on performance metrics and lead generation. Proficient in utilizing HubSpot for attribution and reporting, while effectively collaborating with cross-functional teams to optimize campaign outcomes.

Highest-signal resume keywords

Paid Acquisition StrategyMeta Advertising ExpertiseHubSpot ProficiencyB2B Demand GenerationAI Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationBudget AllocationAttribution AccuracyPerformance TrackingLead Quality Monitoring

Soft Skills

OwnershipComfort with AmbiguityCollaboration

Tools & Technologies

HubSpotGoogle AdsLinkedIn AdsMeta AdsCTV Platforms

Industry Keywords

B2BLead GenerationSales-Assisted FunnelCost Per MQLMarketing SQL

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own paid acquisition strategy across Meta, Google, LinkedIn, X, CTV, and other channels
Build, launch, and optimize campaigns hands-on
Decide budget allocation and scale campaigns based on efficiency
Direct creative hypotheses, testing roadmap, and feedback loop with the in-house creative team
Connect ad performance to post-click outcomes with CRO, Sales, and Marketing
Ensure attribution accuracy and monitor lead quality, time to lead, SALs, and SQLs
Challenge targeting and ICP assumptions using performance data
Track performance using cost per MQL, MQL meetings held, cost per MQL meeting, Marketing SQLs, cost per Marketing SQL, and pipeline quality
Collaborate with the Head of Marketing, CEO, creative strategist, designer, video editor, copywriter, CRO, Sales, Sales Ops, and Marketing Team
Stabilize performance, scale effective channels, and grow toward a Growth Lead role

Requirements

What you’ll need

Senior-level, hands-on experience running paid acquisition, with deep Meta expertise
Track record of scaling spend while holding or improving downstream metrics such as meetings, SQLs, and pipeline
Strong HubSpot skills, including attribution and reporting
Daily AI fluency for analysis, reporting, copy iteration, and dashboard building
Comfort with ambiguity and ownership
B2B demand generation experience, especially lead generation with a sales-assisted funnel (strong plus)
Hands-on experience with LinkedIn, Google, X, or CTV (strong plus)
Availability to work 9 AM–5 PM EST / U.S. business hours aligned with the client's time zone
English proficiency sufficient for professional work
Resume in English and PDF format
Completion of application form and submission of a skills video
Candidates must be based in LATAM, Africa, or Eastern Europe

Benefits

Comp & perks

Potential progression into Growth Lead with a team built around the role
Full-time schedule of 40 hours per week
Remote work arrangement