Senior E-commerce Paid Media Specialist

Scale Army Careers

. Build, launch, manage, and optimize paid media campaigns across Meta Ads and Google Ads .

Posted 10/6/2026contractRemote • Egypt, Argentina, Ethiopia, South Africa, NigeriaSenior💰 $2,800 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in managing and optimizing paid media campaigns across multiple platforms, with a strong focus on e-commerce customer acquisition and performance metrics. Proficient in budget management, audience targeting, and data analysis to drive campaign efficiency and growth.

Highest-signal resume keywords

Paid Media ManagementMeta Ads ManagerGoogle AdsE-Commerce Customer AcquisitionCampaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Budget ManagementAudience TargetingBidding StrategiesConversion TrackingAttribution AnalysisROAS OptimizationCAC AnalysisData AnalysisTesting Plan DevelopmentPerformance Reporting

Soft Skills

Analytical SkillsAttention to DetailCollaborationProactive CommunicationAdaptability

Tools & Technologies

Microsoft AdsTikTok AdsYouTube AdsAppLovinAI Tools for Creative Ideation

Industry Keywords

E-Commerce AdvertisingPaid Acquisition ChannelsCampaign ScalingPerformance OptimizationAgency Experience

About the role

Key responsibilities & impact

Build, launch, manage, and optimize paid media campaigns across Meta Ads and Google Ads
Manage campaign budgets, pacing, audience targeting, bidding, testing, and day-to-day performance optimization
Support approximately $150K in projected monthly media spend across platforms
Monitor performance and recommend improvements to ROAS, CAC, conversion volume, and overall efficiency
Support expansion into Microsoft Ads, TikTok, YouTube, AppLovin, and other acquisition channels
Develop structured testing plans across audiences, creative angles, offers, campaign structures, and channels
Identify opportunities to scale winning campaigns while maintaining efficiency
Provide recommendations on channel mix, budget allocation, and paid growth opportunities
Stay current on platform changes, e-commerce advertising trends, and emerging paid acquisition channels
Partner with the agency team, designer, and client on creative concepts and assets for testing
Translate campaign performance into creative learnings and next-step recommendations
Use AI tools to support creative ideation, ad variations, research, and testing workflows
Maintain reporting on campaign performance, budget pacing, tests, wins, and concerns
Analyze campaign data and provide actionable recommendations
Provide regular performance updates to the agency lead
Join occasional client calls to explain campaign performance and strategic recommendations
Communicate proactively with the agency team during agreed working hours
Work independently while escalating risks and important decisions quickly
Adapt to shifting priorities in a fast-paced agency environment

Requirements

What you’ll need

5+ years of hands-on paid media experience, with a strong focus on e-commerce
Proven experience personally managing substantial paid media budgets, ideally $100K+ per month
Strong hands-on experience with Meta Ads Manager and Google Ads
Strong understanding of e-commerce customer acquisition and paid media performance
Strong understanding of conversion tracking, attribution, ROAS, CAC, and campaign scaling
Ability to manage budgets, pacing, audience targeting, bidding, and campaign optimization
Ability to develop structured testing plans across audiences, creative, offers, campaign structures, and channels
Strong analytical skills with the ability to translate performance data into clear actions and recommendations
Ability to identify opportunities to scale campaigns while protecting efficiency
Ability to collaborate on creative strategy and provide recommendations based on campaign performance
Ability to evaluate and learn emerging paid acquisition channels as account needs evolve
Strong organization and attention to detail when independently managing campaigns
Ability to work autonomously while proactively escalating risks and important decisions
Availability to work 9:00 AM–5:00 PM EST
English resume in PDF format required for application
Required to submit a video showcasing skill sets
Experience with Microsoft Ads, TikTok Ads, YouTube Ads, AppLovin, or other growth channels is a plus
Agency experience is strongly preferred

Benefits

Comp & perks

Fully remote work arrangement
30-hour workweek
Opportunity to become a key performance marketing partner within a growing agency
Immediate ownership of a high-value e-commerce account
Opportunity to expand responsibilities to additional paid media accounts as the agency grows