Social Media Manager

Scale Army Careers

. Own social media content and growth across relevant platforms .

Posted 10/1/2026contractRemote • Egypt, Argentina, Ethiopia, South Africa, NigeriaMid-LevelSenior💰 $1,400 - $1,800 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media content creation and growth strategies, with a strong focus on analytics and performance reporting to drive measurable business outcomes. Proficient in developing engaging content tailored to audience trends and platform best practices.

Highest-signal resume keywords

Social Media ManagementContent CreationUTM TrackingPerformance AnalyticsA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media Content CreationShort-Form Video ProductionContent Calendar ManagementEngagement Strategy DevelopmentCompetitive ResearchData-Driven Decision MakingPerformance ReportingCampaign AttributionTrend AnalysisCommunity Engagement

Soft Skills

Strong Creative JudgmentOrganizational SkillsProfessional Communication

Industry Keywords

DTC ExperienceFood & BeverageRestaurantHospitalityConsumer Brand

About the role

Key responsibilities & impact

Own social media content and growth across relevant platforms
Create engaging social media content, including short-form videos and Reels
Develop content ideas based on the brand, audience, trends, and business goals
Manage the content calendar and ensure content is published consistently
Adapt content and creative concepts based on platform performance
Maintain a consistent brand voice and visual presence
Develop strategies to grow followers, reach, and engagement
Create content designed to drive awareness, consideration, and reservations
Build UTM campaigns to track social-driven reservations and conversions
Connect social media activity to measurable business outcomes
Research competitors, local market trends, and consumer behavior
Monitor emerging social media trends and content formats
Conduct A/B testing of content formats, creative concepts, messaging, hooks, and calls to action
Monitor comments, messages, tags, and mentions
Engage with followers and build an active online community
Respond to customer questions and feedback professionally
Track reach, engagement, follower growth, website traffic, and reservations
Monitor UTM campaign performance and social-driven conversions
Create regular performance reports with clear insights and recommendations
Use analytics to guide future content and marketing decisions
Complete the application form and record a video showcasing skill sets

Requirements

What you’ll need

3+ years of experience in social media, digital marketing, or content marketing
DTC experience strongly preferred
Food & beverage, restaurant, hospitality, or consumer brand experience is a plus
Proven experience growing social media accounts and engagement
Strong understanding of social media platforms and content best practices
Hands-on experience creating short-form video and Reels
Strong understanding of UTM tracking and campaign attribution
Experience with social media analytics and performance reporting
Ability to conduct competitive research and A/B testing
Strong ability to connect social media performance with measurable business outcomes
Strong creative judgment and understanding of what makes social content engaging
Data-driven approach to evaluating content and campaign performance
Ability to identify and test new content ideas based on trends and consumer behavior
Strong organizational skills for managing consistent content execution
Commercial mindset with an understanding of how social media contributes to business growth
Availability to work 9:00 AM–5:00 PM EST
English resume in PDF format required
Video showcasing skill sets required