Digital Marketing Specialist

ScaleSource

. Manage and optimize Google Ads and Meta Ads campaigns.

Posted 10/7/2026full-timeRemote • Brazil, Mexico, Honduras, Argentina, Nicaragua, ColombiaMid-LevelSenior💰 $18,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing digital marketing campaigns, particularly in Google Ads and Meta Ads, while leveraging analytics tools like GA4 to drive performance improvements and ROI. Strong analytical skills support data-driven decision-making and campaign optimization.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ManagementPPC StrategyGA4 AnalyticsCampaign Performance Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSEOEmail MarketingLead GenerationA/B TestingPerformance ReportingData AnalysisCampaign Budget ManagementConversion TrackingCPL and CAC Tracking

Soft Skills

Analytical SkillsCommunicationOwnershipProactive Problem SolvingIndependent Work

Tools & Technologies

Google AdsMeta AdsGA4Search ConsoleMarketing Reporting Tools

Industry Keywords

CPLCACROASConversionsMarketing ChannelsRemote Work

About the role

Key responsibilities & impact

Manage and optimize Google Ads and Meta Ads campaigns.
Track CPL, CAC, ROAS, conversions, and campaign budgets.
Support SEO, email marketing, and lead-generation initiatives.
Monitor performance through GA4, Search Console, and marketing platforms.
Run A/B tests across ads, audiences, and landing pages.
Build performance reports and recommend improvements.
Coordinate with content, design, and sales teams.
Take ownership of campaign performance and deadlines.
Consistently monitor and optimize campaigns based on data.
Identify underperforming campaigns before they become a problem.
Maintain accurate reporting across marketing channels.
Proactively recommend ways to improve leads, conversions, and ROI.

Requirements

What you’ll need

3+ years of hands-on digital marketing experience.
Proven experience with Google Ads and Meta Ads.
Strong understanding of PPC, SEO, email marketing, and analytics.
Experience with GA4 and marketing reporting tools.
Strong analytical skills and ability to interpret campaign data.
Advanced written and spoken English.
Experience working independently in a remote environment.
Professional home office setup and reliable internet.
Introductory video submission required as part of the recruitment process.

Benefits

Comp & perks

Faster Hiring Process: Clear communication and a streamlined recruitment process.
Better Role Matching: Opportunities aligned with your experience and strengths.
Real Upside: Strong performers can unlock raises and long-term opportunities.
Work With U.S. Operators: Direct exposure to growing U.S.-based businesses.
Real Ownership: Your work directly impacts marketing performance and business growth.