Content Marketing Specialist

Scaleway

. Lead content development for selected priority verticals .

Posted 10/2/2026full-timeParis • FranceMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B content development, SEO-driven strategies, and performance measurement, with a strong ability to create compelling narratives that engage target audiences across various channels. Proficient in managing content projects from inception to optimization while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

B2B Content DevelopmentSEO StrategyContent DistributionContent Performance KPIsFluent in English and French

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationWhite PapersIndustry ReportsContent StrategyContent OptimizationB2B Demand GenerationContent RepurposingResearch and AnalysisTechnical WritingCampaign Asset Development

Soft Skills

Excellent WritingEditing SkillsCuriosityCreativityAnalytical ThinkingProactivityCollaborationOrganizationAdaptability

Industry Keywords

B2B TechnologyCloudAICustomer JourneyContent MarketingField MarketingLifecycle MarketingSocial MediaPublic RelationsContent Activation

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead content development for selected priority verticals
Research and create white papers, industry reports, in-depth analysis, customer stories, articles, landing pages and campaign assets
Work with Field Marketing to identify content needs and build full-funnel content journeys
Develop SEO-driven content and optimize existing content to increase organic visibility, qualified traffic and conversion
Build a systematic approach to content repurposing and distribution
Translate editorial priorities and strategic narratives into compelling content while maintaining editorial standards and tone of voice
Interview customers, internal experts and external specialists
Collaborate with Field Marketing, Lifecycle, Social, SEO, PR and Sales to activate content across channels and campaigns
Own content acquisition and performance KPIs
Manage content projects end-to-end from research and briefing through writing, publication, distribution, measurement and optimization

Requirements

What you’ll need

Excellent writing and editing skills, with proven experience producing high-quality B2B content such as white papers, industry reports, thought leadership and long-form content
Strong knowledge of SEO and content strategy
Strong understanding of B2B demand generation and the customer journey
Strong understanding of content distribution and repurposing across channels and formats
Comfortable working with content and acquisition KPIs to measure performance and identify opportunities for growth
Able to quickly understand complex or technical subjects and turn them into compelling content
Experience in B2B technology, cloud or AI is a strong plus
Fluent in both English and French
Strong writer with a marketer’s mindset
Curious, creative and analytical
Proactive and autonomous
Collaborative and comfortable working across different teams
Organized and adaptable, able to manage multiple priorities in a fast-moving environment
Background check mandatory

Benefits

Comp & perks

Hybrid work: up to 3 days of remote work per week
Spacious offices near public transport
Outdoor spaces (terraces) and bike parking facilities at most offices
Healthy meal service at headquarters
Breakfast available across all sites year-round
Swile card for lunches at regional sites
Access to a gym
Daycare places
Discounted caring services
International environment with English and French widely spoken
Internal mobility opportunities
Opportunities to transition to other entities within the Iliad Group
Access to over 100 public cloud products in IaaS, PaaS, and AI
Modern high-performance bare metal infrastructure
Data centers powered solely by renewable energy since 2017