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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing for healthcare and benefits offerings, with a focus on creating compelling messaging, pricing strategies, and sales enablement materials. Proficient in leveraging AI tools for research and analysis while ensuring responsible use of sensitive data.
Highest-signal resume keywords
Healthcare Marketing ExperienceStrong Positioning And Writing SkillsExperience With Product LaunchesSales Enablement Material DevelopmentAI Tool Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingMessaging DevelopmentPricing ModelsCompetitive BenchmarkingCampaign PlanningSales TrainingMarket AnalysisCommercial Argument DevelopmentBuyer Insight MappingPipeline Tracking
Soft Skills
JudgmentAdaptabilityPresentation SkillsCollaborationCommunication
Tools & Technologies
HubSpotAI WorkflowsContent Production ToolsAnalytics SoftwareSales Enablement Platforms
Industry Keywords
Self-Funded EmployersHealth PlansBenefits LeadersConsultantsBrokersTPAsEmployer Value PropositionDecision CriteriaAdoption BarriersWin/Loss Reviews
About the role
Key responsibilities & impact- Own product marketing for Scan.com's self-funded employer and health plan business lines
- Report to the VP, Marketing and collaborate with Sales, Product, RevOps, and Finance
- Create messaging, positioning, pricing, and content for CFOs, benefits leaders, consultants, brokers, and TPAs
- Build buyer insight through interviews and mapping buying committees, decision criteria, and adoption barriers
- Define employer value propositions and stakeholder-specific messaging
- Partner with Finance and Analytics to create persuasive savings stories and repeatable proof packages
- Own market pricing, competitive benchmarking, pricing models, and packaging
- Join Sales calls and events; maintain battlecards and run win/loss reviews
- Build sales enablement materials, consultant briefings, partner proposals, pitch materials, and pricing inputs
- Lead product and partnership launches, including positioning, commercial materials, Sales training, and success metrics
- Direct targeted employer and consultant campaigns
- Track pipeline and marketing contribution in HubSpot and report monthly
- Build AI workflows and agents for research, competitive analysis, RFP responses, and content production
Requirements
What you’ll need- Experience marketing a complex healthcare or benefits offering to self-funded employers or health plans, and the advisers and partners who influence their decisions
- Comfort presenting to prospects, consultants and brokers
- Strong positioning and writing skills, with examples of materials personally built and used by Sales in live opportunities
- Ability to brief campaigns and creative to others
- Ability to turn claims, pricing and outcomes analysis into credible commercial arguments, working closely with analytical specialists
- Experience planning product or partnership launches and targeted campaigns with Sales, with clear objectives and measurable results
- Daily AI use for drafting, analysis, and research
- Ability to check AI output and use it responsibly with sensitive data
- Judgment and adaptability in applying AI tools
Benefits
Comp & perks- Equity
- Bonus
- Flexible remote or hybrid work options
- Dedicated personal development budget