Senior Marketing Analyst – B2B and Channels

ScanSource Brasil

. Build and execute marketing plans for Cyber Security vendors, aligned with brand strategies and ScanSource’s business objectives .

Posted 10/7/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B Marketing and Demand Generation, with a strong focus on Cyber Security vendors. Proficient in analyzing metrics to drive marketing strategies and campaign performance.

Highest-signal resume keywords

B2B Marketing ExperienceDemand Generation CampaignsDigital Marketing KnowledgeAdvanced Excel ProficiencyCyber Security Market Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Plan ExecutionLead GenerationCampaign PlanningPerformance TrackingData Analysis

Soft Skills

CollaborationCommunicationLeadership

Tools & Technologies

CRM ToolsMarketing Automation ToolsExcelPowerPoint

Industry Keywords

Cyber SecurityChannel EcosystemsMDFCo-op Marketing FundsABM Strategies

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Build and execute marketing plans for Cyber Security vendors, aligned with brand strategies and ScanSource’s business objectives
Serve as the Marketing point of contact for manufacturers, leading meetings, plans, approvals, investments, performance tracking, and proof of execution
Develop demand generation initiatives, media campaigns, events, webinars, digital campaigns, content, training, incentive programs, and channel-focused activities
Work closely with the Sales, Portfolio, and SDR teams to identify opportunities and turn vendor strategies into sales initiatives
Plan campaigns around the lead journey, from attraction and generation through pipeline development and closed-won business
Track and analyze metrics such as leads, pipeline, conversion, revenue, margin, channel participation, and campaign ROI
Manage MDF/co-op resources, ensuring proper planning, utilization, and documentation of investments
Create presentations and executive reports for vendors and internal leadership, highlighting results, learnings, and next steps
Monitor Cyber Security market trends and developments, identifying campaign and positioning opportunities
Collaborate closely with Performance, Creative, Content, Events, and other Marketing teams
Propose new formats, campaigns, and approaches, assessing their business impact

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field
Experience in B2B Marketing
Experience planning and executing marketing plans and demand generation campaigns
Knowledge of digital marketing, media, email marketing, and lead generation
Experience working with manufacturers/vendors and channel partners
Ability to analyze metrics and turn data into insights and action plans
Advanced proficiency in Excel and PowerPoint
Preferred: B2B experience in technology, distribution, channels, or Cyber Security
Preferred: Previous Cyber Security experience, particularly with vendors such as Fortinet, Kaspersky, HPE, Cisco, Check Point, Trend Micro, Cohesity, and SonicWall
Preferred: Knowledge of channel ecosystems and technology resellers
Preferred: Experience with MDF, co-op, marketing funds, and proof-of-execution processes
Preferred: Knowledge of CRM and marketing automation tools
Preferred: Experience with ABM strategies, lead nurturing, pipeline generation, and integrated campaigns
Preferred: Familiarity with AI applied to Marketing and process automation

Benefits

Comp & perks

Meal allowance and/or meal voucher
Transportation allowance or parking assistance
National health and dental insurance coverage
Gym membership partnership
Life insurance
Profit-sharing program, based on target achievement
Birthday month day off
Participation in a government program supporting maternity and paternity leave
Maternity and paternity welcome kit
Employee referral program
Pet benefits program
Internal career opportunities at a multinational company