Lifecycle Marketing Manager

Scenthound

. Lead project management of Scenthound's migration to a new CRM platform from requirements through build, testing, launch, and post-launch optimization .

Posted 9/25/2026full-timeRemote • United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Lead project management of Scenthound's migration to a new CRM platform from requirements through build, testing, launch, and post-launch optimization
Coordinate stakeholders across Marketing, Product, Technology, and Operations
Manage the new CRM vendor relationship and oversee data migration and rebuilding of journeys, segments, and templates
Own email, SMS, and push notification lifecycle strategy from acquisition through retention, loyalty, and win-back
Design, build, and launch automated lifecycle journeys, including onboarding, post-purchase, abandoned flows, re-engagement, loyalty/VIP, and win-back
Develop segmentation and audience-building strategies based on member behavior, purchase history, engagement signals, and lifecycle stage
Define and manage A/B and multivariate testing across messaging, timing, creative, offers, channels, and journey touchpoints
Monitor and improve deliverability, list health, opt-out rates, spam complaints, and list hygiene
Build performance reporting across lifecycle KPIs and present insights to the Director of Digital Marketing
Analyze platform analytics, behavioral data, cohort performance, funnels, and lifecycle KPIs to identify trends and growth opportunities
Collaborate with Product on in-app messaging, member experience, and feature launches
Support web experience management, including landing pages, conversion flows, and content updates
Ensure digital touchpoints are consistent, on-brand, and optimized
Collaborate with Marketing, Product, Operations, Technology, corporate stakeholders, agency partners, and franchise owners
Create franchisee-friendly toolkits and assets from corporate campaign strategy
Assist the Director of Digital Marketing with paid media initiatives, agency coordination, SEO, reporting, budget tracking, and strategic presentations

Requirements

What you’ll need

5+ years of hands-on experience in lifecycle marketing, CRM, or email/SMS marketing with a proven track record driving revenue, retention, and customer LTV
Deep expertise in audience segmentation and list strategy
Data-driven approach and ability to independently analyze data
Proven ability to design and execute automated lifecycle flows across email, SMS, and push
Retail or consumer brand background
Strong understanding of email/SMS compliance: CAN-SPAM, TCPA, CCPA, GDPR, and consent best practices
Ability to manage multiple channels and programs simultaneously
Strong communication skills with corporate stakeholders and franchise owners
Self-starter mentality
Proficiency with at least one major ESP/CRM platform, such as Klaviyo, Cinch, Braze, Customer.io, Salesforce Marketing Cloud, or Iterable
Basic HTML/CSS for email template editing
Experience in a multi-location, franchise, or membership/subscription business environment
Snowflake or similar data warehouse experience; SQL proficiency for custom audience building and funnel analysis
Familiarity with Looker, Google Analytics, or similar analytics platforms
Experience supporting paid media strategy or agency relationships
Track record of building structured experimentation frameworks and iterating based on results

Benefits

Comp & perks

Health insurance with company contribution
Dental insurance
Vision insurance
Paid time off
Company Paid Life and Disability
401k plan with company match
Free grooming services for your dog
Energetic, fun, loving work environment
Unlimited growth potential with an expanding business
In-house training
Clear career path
Attainable advancement