Scenthound

Marketing

• Lead project management of Scenthound's migration to a new CRM platform from requirements through build, testing, launch, and post-launch optimization
• Coordinate stakeholders across Marketing, Product, Technology, and Operations
• Manage the new CRM vendor relationship and oversee data migration and rebuilding of journeys, segments, and templates
• Own email, SMS, and push notification lifecycle strategy from acquisition through retention, loyalty, and win-back
• Design, build, and launch automated lifecycle journeys, including onboarding, post-purchase, abandoned flows, re-engagement, loyalty/VIP, and win-back
• Develop segmentation and audience-building strategies based on member behavior, purchase history, engagement signals, and lifecycle stage
• Define and manage A/B and multivariate testing across messaging, timing, creative, offers, channels, and journey touchpoints
• Monitor and improve deliverability, list health, opt-out rates, spam complaints, and list hygiene
• Build performance reporting across lifecycle KPIs and present insights to the Director of Digital Marketing
• Analyze platform analytics, behavioral data, cohort performance, funnels, and lifecycle KPIs to identify trends and growth opportunities
• Collaborate with Product on in-app messaging, member experience, and feature launches
• Support web experience management, including landing pages, conversion flows, and content updates
• Ensure digital touchpoints are consistent, on-brand, and optimized
• Collaborate with Marketing, Product, Operations, Technology, corporate stakeholders, agency partners, and franchise owners
• Create franchisee-friendly toolkits and assets from corporate campaign strategy
• Assist the Director of Digital Marketing with paid media initiatives, agency coordination, SEO, reporting, budget tracking, and strategic presentations

Lifecycle Marketing Manager

• Lead project management of Scenthound's migration to a new CRM platform from requirements through build, testing, launch, and post-launch optimization
• Coordinate stakeholders across Marketing, Product, Technology, and Operations
• Manage the new CRM vendor relationship and oversee data migration
• Rebuild journeys, segments, and templates for a seamless CRM transition
• Own email, SMS, and push notification lifecycle strategy from acquisition through retention, loyalty, and win-back
• Design, build, and launch automated onboarding, post-purchase, abandoned, re-engagement, loyalty/VIP, and win-back journeys
• Develop segmentation and audience-building strategies based on member behavior, purchase history, engagement signals, and lifecycle stage
• Define and manage A/B and multivariate testing across messaging, timing, creative, offers, channels, and journey touchpoints
• Monitor deliverability, list health, opt-out rates, spam complaints, and list hygiene
• Build lifecycle KPI reporting and present insights and recommendations to the Director of Digital Marketing
• Analyze platform, behavioral, cohort, funnel, and audience data to identify trends and growth opportunities
• Collaborate with Product on in-app messaging, member experience, and feature launches
• Support web experience management, including landing pages, conversion flows, and content updates
• Ensure digital touchpoints are consistent, on-brand, and optimized
• Collaborate with Marketing, Product, Operations, and Technology teams
• Support the franchise network and translate corporate campaign strategy into franchisee-friendly toolkits and assets
• Assist the Director of Digital Marketing with paid media initiatives and agency coordination
• Contribute to SEO strategy and execution
• Support reporting, budget tracking, and strategic presentations

Sales

• Drive membership sales by educating customers on routine wellness care
• Build relationships with dog parents and provide outstanding customer service
• Promote and schedule first-time visits
• Maintain a clean, organized, and professional front desk environment
• Follow dog safety protocols to provide a stress-free experience for pets
• Advance toward management roles, including Assistant Manager and Membership Sales Manager, as the company expands

Lifecycle Marketing Manager

Lifecycle Marketing Manager

Membership Sales Associate