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Marketing Specialist – Automotive Aftermarket
Schaeffler. Promote Vehicle Lifetime Solutions (VLS)/Automotive Aftermarket products in target markets to drive demand and increase sales .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing strategies, including SEO, SEM, and campaign management, while effectively coordinating cross-functional teams to drive product launches and enhance brand awareness in the automotive aftermarket sector.
Highest-signal resume keywords
Digital MarketingEvent MarketingProject ManagementMarketing AnalyticsBrand Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategySEOSEMDigital Campaign ManagementMarket AnalysisLead GenerationProduct DevelopmentSales Tools CreationBudget ManagementGo-To-Market Strategy
Soft Skills
Time ManagementProactive Work EthicTeam CoordinationIndependent WorkCommunication
Tools & Technologies
Marketing Automation ToolsEmail Marketing PlatformsAnalytics SoftwareContent Management SystemsPresentation Software
Industry Keywords
Automotive AftermarketB2C MarketingBrand GuidelinesConsumer ProductsMultinational Experience
About the role
Key responsibilities & impact- Promote Vehicle Lifetime Solutions (VLS)/Automotive Aftermarket products in target markets to drive demand and increase sales
- Drive marketing projects focused on new automotive spare-parts ranges
- Act as a strategic business partner for the VLS sales team in Indonesia
- Work with sub-regional marketing teams to develop, implement and supervise strategic marketing initiatives
- Manage, track and report marketing plans and programs, including budgets, resources and processes
- Plan and execute go-to-market strategies for product launches and updates
- Coordinate product development, sales and marketing teams for cohesive local product rollouts
- Create and update sales tools and collateral, including presentations, brochures and display materials
- Design and implement lead-generation and product-adoption campaigns
- Use digital, content and email marketing channels and events, ensuring consistent messaging
- Track and analyze marketing performance metrics
- Optimize marketing tactics using market insights from the sales team
- Work with marketing agencies and event companies to enhance brand awareness of Schaeffler Automotive Aftermarket products
Requirements
What you’ll need- Degree in Business Administration, Marketing, Communication, Arts or related fields
- Minimum 2 years of working experience in marketing, especially event marketing
- Experience in fast-paced and multinational consumer or B2C product industries receives special consideration
- Skills in coordinating across teams and managing multiple projects with strong time management
- Good knowledge of digital marketing, including SEO and SEM, social media planning, digital marketing campaign management and analytics
- Good understanding of using Brand Guidelines, Brand Assets and Brand Toolkit
- Ability to work proactively and independently as well as in multinational groups
Benefits
Comp & perks- Development opportunities
- Outstanding development opportunities
- Full-time employment
- Unlimited employment contract