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ScholarshipOwl

Traffic Team Lead – User Acquisition

ScholarshipOwl

. Own scaling user acquisition across paid PPC and partner Affiliate channels .

Posted 10/27/2026full-timeRemoteSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance marketing and user acquisition, with a strong focus on PPC and affiliate management. Proven ability to lead teams, manage acquisition budgets, and optimize campaigns using data-driven strategies.

Highest-signal resume keywords
PPC Campaign ManagementAffiliate ManagementPerformance MarketingData AnalysisBudget Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
User AcquisitionPPC BiddingCreative TestingConversion Rate OptimizationCAC/CPA AnalysisROAS CalculationLTV UnderstandingClick Fraud DiagnosisAttribution AccuracyPerformance-Based Capital Allocation
Soft Skills
Team CommunicationCoachingStrategic Leadership
Tools & Technologies
TUNEAffiseEverflowMixpanelGA4SQLCustom DashboardsMulti-Touch Attribution
Certifications & Qualifications
Degree in MarketingDegree in BusinessDegree in EconomicsDegree in StatisticsDegree in Data
Industry Keywords
PPCAffiliate ChannelsUser AcquisitionPerformance MarketingAcquisition BudgetsClick FraudBot TrafficAttribution HijackingTraffic ScalingPartner Economics

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Own scaling user acquisition across paid PPC and partner Affiliate channels
  • Manage, develop, and coach PPC and Affiliate Managers
  • Set KPIs, testing roadmaps, and accountability standards
  • Conduct structured performance reviews and clarify ownership of priorities and deliverables
  • Update team leads and stakeholders on performance, risks, opportunities, and projection changes
  • Manage and dynamically allocate acquisition budgets across PPC and Affiliate networks using CAC, ROAS, and LTV
  • Guide PPC bidding, creative testing, affiliate deal negotiation, and new traffic-source scaling
  • Monitor full-funnel conversion rates and payback periods
  • Deliver accurate weekly forecasts
  • Maintain attribution accuracy across tracking platforms
  • Eliminate click fraud, bot traffic, and budget waste

Requirements

What you’ll need
  • 3+ years of professional performance marketing / user acquisition experience
  • At least 1+ year in a hands-on PPC role
  • At least 1+ year in hands-on affiliate management
  • At least 1+ year managing or leading a growth/traffic team
  • Proven ability to balance strategic leadership, team communication, coaching, and direct execution
  • Track record managing meaningful acquisition budgets and making performance-based capital allocation decisions
  • Strong working knowledge of PPC campaign management, keyword bidding, creative testing, and paid media optimization
  • Deep understanding of partner economics and affiliate strategy
  • In-depth understanding of CAC/CPA, conversion rates, payback periods, ROAS, and LTV
  • Ability to diagnose click fraud, attribution hijacking, bot traffic, poor targeting, and low-intent sources
  • Hands-on experience with TUNE, Affise, Everflow, Mixpanel, and GA4 or similar tools
  • Strong analytical and quantitative foundation, including independently querying and segmenting data
  • Degree or professional qualification in Marketing, Business, Economics, Statistics, Data, or a related field is a nice-to-have; hands-on track record prioritized over formal education
  • Nice-to-haves include SQL, basic programming or scripting, custom dashboards, multi-touch attribution, experimentation frameworks, Clay, web scrapers, and LLMs

Benefits

Comp & perks
  • Fully Remote: Work from anywhere in the world while collaborating with a global team
  • Unlimited PTO
  • Computer Upgrade Budget: Up to $1,600 for a primary work computer
  • Workspace Upgrade Program: Up to $800 for a home office
  • Monthly Coworking Allowance: $200/month
  • Owl Shine Program: Monthly employee recognition and awards
  • Continuous Learning Culture: Support for experimentation and career growth
  • Annual Global Off-sites