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New Business Sales Representative
Scholastic. Conduct high-volume outbound phone outreach to schools, districts, and organizations using marketing-generated leads .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong sales experience with a focus on outbound outreach, lead qualification, and relationship building within educational environments. Proficient in utilizing CRM systems and marketing strategies to support literacy development through Scholastic Book Fairs.
Highest-signal resume keywords
Sales ExperienceLead QualificationCRM ProficiencyCommunication SkillsRelationship Building
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales AutomationCustomer Relationship ManagementMarketing StrategyMerchandising ExecutionEvent Management
Soft Skills
Interpersonal SkillsOral CommunicationWritten CommunicationPresentation SkillsLeadership Ability
Tools & Technologies
MS Office SoftwareWeb-Based Software Programs
Industry Keywords
Children's LiteratureBook FairsSchool ActivitiesDistrict SalesTerritory Sales
About the role
Key responsibilities & impact- Conduct high-volume outbound phone outreach to schools, districts, and organizations using marketing-generated leads
- Introduce Scholastic Book Fairs to administrators, literacy coordinators, and program directors
- Lead discovery conversations to understand program needs, funding sources, timelines, and decision processes
- Qualify leads using defined criteria to identify strong sales opportunities
- Track and document outreach activity and insights in the CRM system
- Partner with Inside Sales Representatives for smooth handoffs and coordinated follow-up
- Meet or exceed activity, lead generation, and pipeline goals
- Support schools in the Western United States and Mountain and Pacific Time Zones
- Build access to Scholastic Book Fair programs that support student learning and literacy development
Requirements
What you’ll need- Bachelor’s degree or equivalent relevant experience in Business Administration, Management, Marketing, or related field
- Minimum of three (3) years of proven successful sales experience in district/territory sales, event management, personal selling, and customer service with noted leadership ability and qualities demonstrated
- Proficiency with MS Office software
- Experience with Sales Automation, Customer Relationship Management, or web-based software programs
- Familiarization with children’s literature, Book Fairs, and school activities desired
- Ability to execute a vision, manage multiple priorities, and achieve results
- Strong oral and written communication skills, including oral presentation skills
- Outstanding interpersonal and relationship-building skills
- Proficiency in marketing and merchandising strategy and execution
Benefits
Comp & perks- Medical benefits
- Dental benefits
- Vision benefits
- Paid Time Off program including vacation, personal, and sick time
- 50% off discount on Scholastic merchandise
- 401(k) with a company match
- Possibility of summers off
- Seasonal and annual sales incentives
- Professional development and career growth opportunities