Head of Marketing

SCOPE Eyecare & Healthcare

. Lead marketing for Scope’s US business and own the US marketing strategy .

Posted 10/5/2026full-timeRemote • United StatesLead💰 $180,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading marketing strategies for OTC retail and eyecare brands, with a strong focus on Amazon marketing and team leadership. Proven ability to analyze performance data and drive measurable commercial outcomes while managing a marketing budget.

Highest-signal resume keywords

Amazon Marketing ExperienceOTC Retail MarketingTeam LeadershipBrand Strategy DevelopmentAnalytical Capability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyBrand PlanningDigital MarketingContent MarketingE-commerce ManagementCampaign ManagementMarket AnalysisBudget ManagementProduct LaunchPerformance Measurement

Soft Skills

LeadershipCommunicationRelationship BuildingInfluencingAttention to Detail

Tools & Technologies

CRM SystemsRetail Media PlatformsDigital Advertising ToolsContent Management SystemsAnalytics Software

Industry Keywords

EyecareHealthcare ProfessionalsConsumer Health BrandsKOL EngagementRegulated Category

About the role

Key responsibilities & impact

Lead marketing for Scope’s US business and own the US marketing strategy
Lead integrated brand planning for the US portfolio, including OPTASE, Eyetamins and Optase Life
Drive growth across the eyecare professional channel, OTC retail and Amazon
Build brands with consumers and eyecare professionals
Support Scope’s expanding national retail footprint
Lead a remote US marketing team and develop team capability
Partner with US Sales, Commercial and Medical and contribute to market commercial strategy
Translate global brand and innovation direction into US positioning, campaigns and activation
Set brand and channel priorities and manage toward measurable commercial outcomes
Own Amazon marketing across content, search and retail media
Build consumer and professional demand through content, digital, social, print, events, CRM and customer-facing programmes
Support national retail growth through marketing, content and in-store activation
Partner with Sales and Commercial on customer plans, sell-in stories and promotional activity
Lead US new product launch campaigns through the GTM process
Deliver launch plans for internal sales teams, HCP, retail and consumer campaigns
Partner with Medical on eyecare professional and KOL engagement
Set team standards for planning, quality and delivery
Own the US marketing budget and allocate investment to growth opportunities
Measure, analyse and report marketing performance and act on data
Represent Scope with customers, eyecare professionals, KOLs and partners

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Life Sciences or a related field required
Significant relevant industry experience may be considered as an equivalent to the required bachelor’s degree
Proven experience leading marketing across OTC retail, the HCP or professional channel, and Amazon; experience across all three is essential
Amazon marketing experience including content, search and retail media, with commercial understanding of the channel
Experience owning a brand.com or D2C e-commerce channel is an advantage
Demonstrated success leading a geographically dispersed, fully remote team
Track record of building teams and developing talent
Substantial experience marketing OTC or consumer health brands to consumers and healthcare professionals
Eyecare, ophthalmology or optical experience is an advantage, but not required
Experience with smaller, high-growth brands and US national retail accounts is highly valued
10+ years’ marketing experience, including significant time leading multi-disciplinary marketing teams
Ability to set direction and contribute to commercial strategy alongside senior leadership
Strong planning discipline and risk anticipation
Leadership style fitting Scope’s culture and leadership behaviours
Ability to own and manage a marketing budget
Strong analytical capability using performance data and market insight
High attention to detail and consistently high output standards
Comfort operating in a regulated category with substantiated claims and Medical and Regulatory review
Excellent written and verbal communication skills and confident presentation ability
Ability to build relationships and influence across functions and with external partners
Willingness to travel regularly, primarily within the US, with some international travel as required
Applicants must be authorised to work in the United States
Ideally based in a metro area with a major hub airport

Benefits

Comp & perks

Remote work based in the United States
Travel as required, including customer meetings, sales meetings and congresses
Equal employment opportunities and protection from discrimination and harassment