Hospitality Social & Content Executive

Scottish Football Association

. Co-develop and deliver a dedicated social and content plan to promote hospitality at Barclays Hampden.

Posted 11/12/2026full-timeGlasgow • United KingdomMid-LevelSenior💰 £30,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating engaging social media content and campaigns that drive customer engagement and sales. Proficient in content creation, performance analysis, and collaboration with cross-functional teams to enhance brand visibility and customer experience.

Highest-signal resume keywords

Social Media ManagementContent CreationShort-Form Video ProductionPerformance AnalysisCommercial Awareness

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyPhotographyVideographyCampaign OptimizationDigital Marketing

Soft Skills

Organizational SkillsCustomer PerspectiveCollaboration

Tools & Technologies

Meta Business SuiteLinkedInFacebookInstagramTikTokYouTubeWhatsApp

Industry Keywords

HospitalitySocial Media TrendsContent FormatsBrand GuardianCustomer Testimonials

About the role

Key responsibilities & impact

Co-develop and deliver a dedicated social and content plan to promote hospitality at Barclays Hampden.
Create engaging, high-quality content across relevant social platforms, including short-form video, photography and written content.
Identify content opportunities showcasing the full hospitality experience, from arrival and dining through to seats, atmosphere and behind-the-scenes moments.
Capture and publish live content on matchdays, concerts and major events.
Create recurring content formats and campaigns that build awareness throughout the year.
Work with internal creative resources and external suppliers to produce photography, video and campaign assets.
Position Barclays Hampden hospitality as a compelling premium experience for businesses, individuals, music lovers and football supporters.
Develop content communicating hospitality products, experiences and reasons to purchase.
Create content supporting sales periods, product launches, availability messages and last-chance opportunities.
Bring a strong customer perspective to campaigns.
Identify and tell stories around people and experiences behind Barclays Hampden hospitality.
Develop customer testimonials, case studies and user-generated content.
Act as a brand guardian, ensuring consistent premium tone, visual identity and customer experience.
Collaborate with Commercial, Marketing, Communications and Digital colleagues.
Analyse social, content and website performance to identify high-performing themes and campaigns.
Produce regular performance reports and recommendations.
Track campaign performance and identify optimal means of converting awareness into sales.
Monitor trends across football, sport, hospitality and social media.
Perform other reasonable duties as directed by the Head of Communications / Commercial Director.

Requirements

What you’ll need

Experience working in social media, content, digital marketing or a similar role.
Strong understanding of major social platforms and content formats.
Demonstrable experience creating engaging short-form video and social-first content.
Ability to capture high-quality content using a smartphone and/or camera.
Strong organisational skills and the ability to work across multiple campaigns and deadlines.
Commercially minded, with an understanding that great content should ultimately contribute to business results.
Comfortable working flexibly, including evenings and weekends around fixtures and events.
Experience using Meta Business Suite, LinkedIn and short-form video platforms.
In depth experience navigating Facebook, Instagram, LinkedIn, TikTok, WhatsApp, X & YouTube.
Understanding of paid social campaign optimisation.
Experience in photography and videography