Product GTM Lead, Emerging Products

Scribe

. Partner with Product Managers from early product ideation through design partnerships, alpha, beta, and early access .

Posted 11/4/2026full-timeSan Francisco • California • United StatesSenior💰 $175,000 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Marketing, including developing launch strategies, messaging, and audience targeting. Proven ability to analyze customer insights and commercial metrics to drive product adoption and revenue growth.

Highest-signal resume keywords

Product Marketing ExperienceCommercial Lifecycle ManagementAudience Targeting StrategyCross-Functional CollaborationData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyProduct ManagementLaunch Strategy DevelopmentMessaging DevelopmentMarket Analysis

Soft Skills

Exceptional Communication SkillsHigh Emotional IntelligenceCollaborative Mindset

Tools & Technologies

SalesforceGongCustomer.ioMixpanel

Industry Keywords

Product DevelopmentAdoption GrowthDesign PartnershipsAlpha and Beta ProgramsAI Developments

About the role

Key responsibilities & impact

Partner with Product Managers from early product ideation through design partnerships, alpha, beta, and early access
Learn target buyers and users and use customer insights to shape product development
Own the commercial lifecycle of emerging products from incubation through launch and sustained adoption growth
Develop launch strategies, messaging, targeting, and campaigns
Identify adoption gaps and build programs to improve product usage and revenue
Develop product messaging and positioning within Scribe’s broader platform narrative
Surface insights affecting product strategy, roadmap priorities, user experience, and commercial opportunities
Own audience targeting strategy and partner with Acquisition and Demand Generation teams
Enable Marketing, Growth Product, Sales, Customer Success, and channel owners with messaging, playbooks, and sales plays
Set and track commercial metrics and identify opportunities to evolve pricing and packaging

Requirements

What you’ll need

5+ years of professional experience in Product Marketing, or a combination of Product Marketing and Product Management or Product Strategy
Experience working in or alongside product, growth, or revenue operations
Experience taking products from idea to market
Experience running design partnerships, alpha, beta, and early access programs
Ability to make decisions with incomplete information
Exceptional written, verbal, and visual communication skills
Ability to develop compelling messaging, website copy, and longer-form content assets
Ability to collaborate across functions with high emotional intelligence
Ability to connect quantitative and qualitative insights and build data-supported points of view
Hands-on experience with Salesforce, Gong, Customer.io, and Mixpanel
Familiarity with AI developments and ability to leverage AI for analysis
Ability to work from the San Francisco office 3 days per week, with Mondays and Wednesdays as anchor days

Benefits

Comp & perks

Equity in Scribe for all full-time employees
Comprehensive health, dental, and vision plans, including two $0/month medical plan options for employees
401(k) Plan through Vestwell
$500/year Flex Benefit for home office equipment, productivity tools, learning & development or fitness/wellness
$100/month commuter benefits for San Francisco-based employees
Flexible paid time off and company holidays
Paid parental leave
Free Talkspace membership
One Medical access (location-dependent)
Kindbody discounts for family planning